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Students compete in a Cybersecurity Capture the Flag event on February 10, 2024 in Mackinac Hall.

Applied Data Analytics

Undergraduate Certificate

Allendale • Grand Rapids • Online • Face to face • Hybrid • Low Residency • Online • 18 Credits

The undergraduate certificate in applied data analytics at Grand Valley State University focuses on understanding how to interpret, use, and apply data and statistics in the workplace.

Overview

Grand Valley's Applied Data Analytics Undergraduate Certificate focuses on understanding how to interpret, use, and apply data and statistics in the workplace.

The coursework for the Applied Data Analytics certificate requires 18 credits. Students will study topics such as introductory applied statistics, predictive analytics, data analytics for economics and business, coding in Python, data visualization, and applied business intelligence. This diverse range of courses ensures a comprehensive exploration of data analytics tools and techniques.

Studying Applied Data Analytics at Grand Valley provides:

  • Foundational computing and statistical skills.
  • Passionate practitioners with years of experience in the field.
  • Stackable credentials that enhance degrees and bolster resumes, making students more competitive in the job market.
  • Accelerated six-week course is available online and allows students to complete the certificate in one year or less, balancing their studies with other commitments.

Admission Information

For new students, visit the Admissions website for undergraduate requirements. Upon acceptance and for current students:

  • Declare your certificate via myBanner (Login to Banner Self-Service, click on Student, Student Records, Add a Certificate or Badge to your Program, Select the appropriate certificate from the drop down list, and click Submit)
  • Speak with the appropriate certificate coordinator to ensure criteria are being met (you will be able to track your progress toward the certificate in myPath as well!)
  • Once you are done with the requirements, apply to receive the certificate via myBanner.
  • Once the completion of your certificate has been verified, the certificate will be posted to your student record and will be viewable on your transcript. 

College of Computing

C-2-100 Mackinac Hall
(616) 331-2060
gvsu.edu/computing

Admissions and Recruitment Office

gvsu.edu/admissions

Career Opportunities

Administer, test, and implement computer databases, applying knowledge of database management systems. Coordinate changes to computer databases. Identify, investigate, and resolve database performance issues, database capacity, and database scalability. May plan, coordinate, and implement security measures to safeguard computer databases.

Top skills
  • Complex Problem Solving
  • Critical Thinking
  • Reading Comprehension
  • Judgment and Decision Making
  • Active Listening
Earnings statistics
Annual Earnings Percentile
$ 50,826.97 10%
$ 65,905.46 25%
$ 97,149.57 50%
$123,936.54 75%
$150,793.76 90%

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Top skills
  • Reading Comprehension
  • Complex Problem Solving
  • Active Listening
  • Active Learning
  • Critical Thinking
Earnings statistics
Annual Earnings Percentile
$ 38,333.37 10%
$ 48,847.03 25%
$ 67,275.12 50%
$ 95,646.38 75%
$129,687.85 90%

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top skills
  • Reading Comprehension
  • Writing
  • Critical Thinking
  • Active Listening
  • Speaking
Earnings statistics
Annual Earnings Percentile
$ 38,333.37 10%
$ 48,847.03 25%
$ 67,275.12 50%
$ 95,646.38 75%
$129,687.85 90%

Design, model, or implement corporate data warehousing activities. Program and configure warehouses of database information and provide support to warehouse users.

Top skills
  • Reading Comprehension
  • Critical Thinking
  • Programming
  • Complex Problem Solving
  • Active Listening
Earnings statistics
Annual Earnings Percentile
$ 69,208.92 10%
$ 90,917.80 25%
$119,674.20 50%
$142,624.58 75%
$168,334.22 90%

Operate data entry device, such as keyboard or photo composing perforator. Duties may include verifying data and preparing materials for printing.

Top skills
  • Reading Comprehension
  • Active Listening
  • Monitoring
  • Writing
  • Time Management
Earnings statistics
Annual Earnings Percentile
$ 26,997.34 10%
$ 34,234.24 25%
$ 38,389.56 50%
$ 46,174.11 75%
$ 59,375.36 90%

Administer, test, and implement computer databases, applying knowledge of database management systems. Coordinate changes to computer databases. Identify, investigate, and resolve database performance issues, database capacity, and database scalability. May plan, coordinate, and implement security measures to safeguard computer databases.

Top skills
  • Complex Problem Solving
  • Critical Thinking
  • Reading Comprehension
  • Judgment and Decision Making
  • Active Listening
Earnings statistics
Annual Earnings Percentile
$ 56,204.80 10%
$ 75,419.21 25%
$104,125.83 50%
$132,547.74 75%
$161,027.71 90%

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Top skills
  • Reading Comprehension
  • Complex Problem Solving
  • Active Listening
  • Active Learning
  • Critical Thinking
Earnings statistics
Annual Earnings Percentile
$ 40,694.29 10%
$ 55,026.09 25%
$ 75,950.02 50%
$105,717.28 75%
$150,750.32 90%

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top skills
  • Reading Comprehension
  • Writing
  • Critical Thinking
  • Active Listening
  • Speaking
Earnings statistics
Annual Earnings Percentile
$ 40,694.29 10%
$ 55,026.09 25%
$ 75,950.02 50%
$105,717.28 75%
$150,750.32 90%

Design, model, or implement corporate data warehousing activities. Program and configure warehouses of database information and provide support to warehouse users.

Top skills
  • Reading Comprehension
  • Critical Thinking
  • Programming
  • Complex Problem Solving
  • Active Listening
Earnings statistics
Annual Earnings Percentile
$ 80,260.62 10%
$106,404.29 25%
$135,033.25 50%
$169,010.89 75%
$210,345.60 90%

Operate data entry device, such as keyboard or photo composing perforator. Duties may include verifying data and preparing materials for printing.

Top skills
  • Reading Comprehension
  • Active Listening
  • Monitoring
  • Writing
  • Time Management
Earnings statistics
Annual Earnings Percentile
$ 29,133.02 10%
$ 34,221.38 25%
$ 39,638.09 50%
$ 47,921.74 75%
$ 63,578.76 90%
"One of the Top Public Universities in America"
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"One of the Best Value Colleges in Michigan"
- Direct Parent
94%
Graduates Employed After Graduation

Scholarships

Grand Valley State University offers a wide variety of merit-based scholarships. For information on all of the scholarships that are available to students, please visit Scholarships at GVSU.

Grand Valley offers myScholarships (a scholarship matching tool) to help admitted students match with GVSU scholarships, as well as external scholarship opportunities. myScholarships will prompt you to answer questions to help match you to scholarships for which you might qualify.

High-Tech Labs

The College of Computing offers modern, wellequipped computing facilities across both the Valley and City campuses, with specialized labs for coursework, research, and general student use. You’ll have access to Linux labs, Mac labs, hybrid Windows/Linux environments, networking and cybersecurity labs, and highperformance computing resources.

Student Organizations

Getting involved and staying engaged with our vibrant campus community help you make the most of your Grand Valley experience. Attending student life events, joining a student organization, or participating in campus recreation opportunities are all fantastic ways to maximize your college years:

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Page last modified June 2, 2026