Faculty/Staff Directory

First Name
Adrienne A.

Last Name
Wallace

Profile Photo

Email
wallacad@gvsu.edu

Title
Assistant Professor

Website

Office
122 LSH

Phone
616-331-8060

Office Hours
Sunday 5:00 p.m. by ZOOM or appointment

Field of Study
Advertising & Public Relations

About

Adrienne A. Wallace is an enthusiastic communicator with extensive experience in both the public and private sectors ranging in scope from nonprofit, health, education, government, hospitality, politics, lobbying, and finance.

Dr. Wallace teaches undergraduate courses mostly in the PR emphasis and has a passion for student-to-professional development. She advises the award-winning student-run PR firm GrandPR and the Public Relations Student Society of America (PRSSA) chapter at GVSU. She also serves as the Ad&PR Internship Director and our Bateman Competition faculty advisor. Adrienne is Treasurer of the West Michigan Public Relations Society of America (WMPRSA), immediate past chair of the East Central District Public Relations Society of America (ECDPRSA), secretary for the Public Relations Society of America Educators Academy (PRSAEA) and serves the Association for Education in Journalism and Mass Communication (AEJMC) as the chair of the social media committee and is the chair of the website committee.

Adrienne is a prolific author and conference presenter. In 2021 she co-authored: Marketing, Public Relations, & Communications in the Era of Artificial Intelligence: How to harness insights and make strategic data-driven decisions through Oxford as well as Social Media & Society: An Introduction to the Mass Media Landscape through Rowman & Littlefield. In 2020, she brought home top GIFT awards from PRSAEA and AEJMC for co-authoring the Diversity and Inclusion Wheel for PR Practitioners and co-authored the top paper at AEJMC (PRD) for a study of PRSSA Faculty Adviser satisfaction. She was named WMPRSA PR Practitioner of the Year and received a PRSSA Teahan Award for National Outstanding Adviser of the Year in 2019.

You can find her articles in Journalism & Mass Communication Educator, Journal of Public Relations Education, Communication Center Journal as well as in books like Democracy in the Disinformation Age by Routledge, Social Media Influencers and the Changing Landscape of Brand Communication with Lexington and Cases in Public Relations Strategy with SAGE. She's a regular contributor to Ragan's PRDaily, Grand Rapids Business Journal, and the podcast PR Nation.

Dr. Wallace is a Kopenhaver Center Fellow. Her future work includes: Converged Writing for Public Relations with SAGE, a chapter on Mobile PR in Companion for PR through Routledge, and a chapter on the Internet of Things and Artificial Intelligence in The Emerging Media Handbook through Emerald Press.

Adrienne received her Ph.D. in public administration with a focus in public affairs and public policy from Western Michigan University (WMU) where she focused on the intersection of public relations, participation, and lobbying on the creation/implementation of public policy in the United States.

She's a Grand Rapids Westsider, amateur chef, wife to tech/PR geek Derek DeVries and mother to rescue beagles Rosie and Watson.

Teaches

Undergraduate courses in Public Relations

Degrees

Ph.D. in Public Affairs, Policy & Administration, Western Michigan University, Kalamazoo, MI, 2018
M.P.A. in Government & Non-Profit Administration, Grand Valley State University, Grand Rapids, MI, 2008
M.S. in Communications, Grand Valley State University, Allendale, MI, 2005
B.S. in Health Communications/Advertising/Public Relations, Grand Valley State University, Allendale, MI, 2001 

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