The owner of Matthew LaVere Photography is a self-professed gearhead who loves using the equipment and also the problem-solving required during photo shoots.
From technical needs, such as proper equipment and lighting, to emotional needs, like client expectations and stress levels, a wide range of problem-solving takes place during a photo shoot. This is especially true since, as a part of his artistic process, Matthew LaVere ’10 takes great care to construct images that require minimal photo editing.
“I enjoy the process of constructing an image, and the equipment it takes, almost more than the final result,” he said. “It takes all these baby steps to make a final image.”
As a photography major, LaVere learned most of those “baby steps” while at Grand Valley. The techniques he studied during his senior project have remained especially helpful, he said, as he still puts them into practice.
LaVere is a Detroit-based photographer specializing in portraiture, corporate and advertising assignments. He has worked for clients such as the Food Network, Volkswagen and Detroit Home Magazine, to name a few.
“The best part of my job is that every day is different,” said LaVere. “One day I could be photographing cars, another day a corporate CEO, another day headshots for models, or yet another day a local chef and some of their dishes. The variety allows me to be creative and enjoy what I do for a living.”
In addition to his photography major, LaVere pursued a business minor while at Grand Valley. He always knew he wanted a career outside of the 9-5 office setting. Owning his own business was one way to do just that.