Virtual training sessions on refreshed GVSU brand will be offered

September 16, 2025 (Volume 49, Number 2)

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Two virtual training sessions, Sept. 25 and Oct. 7, will help faculty and staff understand the brand direction and how to explore the suite of self-service tools.

University Marketing will offer two virtual training sessions for faculty and staff that detail Grand Valley's refreshed brand.

As a GVSU brand ambassador, these sessions will empower you to better share Grand Valley’s story and usher in a new era of Laker impact and excellence.

Thursday, September 25, 2-3 p.m.
Get a first look at our updated brand direction, including our brand promise, pillars, refreshed messaging, new tagline and the advertising campaign that brings it all together. Register here to receive a Zoom invitation. 

Tuesday, October 7, 2:30-3:30 p.m.
Explore the suite of tools now available to support your work: refreshed identity website, Adobe Express templates, Foremost Storefront, Academic Programs site and the new campus map tool. Register here to receive a Zoom invitation.

All faculty and staff will receive a brand tool kit by intercampus mail in late September.

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