Jennifer Witham Buck (ý99) a Travel Advisor with Love Travel Collection was honored with the 2025 TravelAge West Trendsetter Award winning the ýBest Targeted Marketing Ideaý Category presented by Princess Cruises on June 5, 2025 at the Ritz Carlton in Marina del Rey, California as part of the TravelAge West WAVE Awards. Each year, the TravelAge West Trendsetter Awards recognize top travel advisors and travel agencies who make an impact on the industry and the community. Two finalists in each of the five categories are invited to and honored at the WAVE Awards as guests of their sponsor. Categories included: Best Use of Social Media, Upward Bound Rock Star Advisor Under 40, Best Group Booking Effort, Best Targeted Marketing Idea, and Saving the Day. Entries are reviewed and voted on by the sponsors and editorial staff of TravelAge West. Furthermore, suppliers who sponsor the Trendsetter Awards do so not just for publicity - they support the travel agent community and wish to honor those who are making significant strides in the industry. Jennifer resides in Caledonia, Michigan with her husband, Kevin Buck (ý00) and 15 year old son, Tyler. She is a second-generation GVSU graduate and has been in the hospitality industry for nearly 30 years, working at The Walt Disney Company, Holiday Inn Worldwide, Community Foundation for Muskegon County / Frauenthal Center for the Performing Arts, and Creative Dining Services and currently as an Independent Travel Advisor with Love Travel Collection/Jennifer at Love the Mouse Travel. She was also recently named Grand Rapids Kids TOP Disney Travel Agent for 2025. https://www.travelleaders.com/agent/101480/bio/0 https://www.travelagewest.com/wave-awards/trendsetters