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A GVSU student in the L. William Seidman Center.

Technical Sales

Undergraduate Badge

Grand Rapids • Face to face (?) • 6 Credits

Technical sales involves selling complex products or services that require specialized knowledge and understanding of technical specifications to meet customer needs effectively.

Overview

Grand Valley's Technical Sales badge program focuses on individual and group selling simulations, managing customer relationships, and applying technical language and knowledge in the sales process. This face-to-face program is designed for Seidman College of Business students and those interested in sales, including engineering, STEM, and adult professionals.

The coursework covers advanced principles and techniques of technical sales, the use of Customer Relationship Management (CRM) software, and formulating effective social selling strategies. These topics equip students with skills in problem-solving, trade math, negotiations, and decision-making, enhancing their sales competency through classroom practice and role-playing sessions.

This badge provides practical experience in sales simulations, teaches effective communication and presentation skills, and leverages technology for sales processes. Businesses have an increased need for professionals with sales skills; highly technical or intricate products and services require advanced industry and product knowledge.

A digital badge, or badge, is a record of achievement that recognizes a student's completion of a coherent and meaningful academic experience. GVSU offers both credit and non-credit bearing badges as digital credentials. Credit-bearing badges include anywhere from 0.5 to 15 academic credits and may include additional noncredit criteria. Credit-bearing badges are also posted to the academic transcript.

Admission Information

Admissions to complete a digital badge is open to both degree and nondegree seeking students. If you are not currently a Grand Valley student, start your application here.   

For current GVSU students:

  • Declare your badge via myBanner. Login to Banner Self-Service, click on Student, Student Records, Add a Certificate or Badge to your Program, Select the appropriate badge from the drop down list, and click Submit.
  • Speak with the appropriate badge coordinator to ensure criteria are being met. You will be able to track your progress toward the badge in myPath as well!
  • Once you are done with the requirements, apply to receive the badge via myBanner.
  • Once the completion of your badge has been verified, the badge will be posted to your student record and will be viewable on your transcript. In addition, your digital badge will be posted on Credly.com.

Seidman College of Business

gvsu.edu/seidman
50 Front Avenue SW, SCB 3030
(616) 331-7500

Admissions and Recruitment Office

gvsu.edu/admissions

Career Opportunities

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Top skills
  • Speaking
  • Persuasion
  • Service Orientation
  • Social Perceptiveness
  • Active Listening
Earnings statistics
Annual Earnings Percentile
$ 36,776.39 10%
$ 46,095.11 25%
$ 61,827.78 50%
$100,598.01 75%
$131,566.52 90%

Sell business goods or services, the selling of which requires a technical background equivalent to a baccalaureate degree in engineering.

Top skills
  • Persuasion
  • Speaking
  • Reading Comprehension
  • Active Listening
  • Judgment and Decision Making
Earnings statistics
Annual Earnings Percentile
$ 71,212.39 10%
$ 81,730.04 25%
$103,022.26 50%
$133,012.85 75%
$177,055.92 90%

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

Top skills
  • Speaking
  • Persuasion
  • Active Listening
  • Negotiation
  • Social Perceptiveness
Earnings statistics
Annual Earnings Percentile
$ 51,051.61 10%
$ 76,358.70 25%
$108,071.64 50%
$155,520.23 75%
$221,413.00 90%

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Top skills
  • Persuasion
  • Speaking
  • Active Listening
  • Coordination
  • Social Perceptiveness
Earnings statistics
Annual Earnings Percentile
$ 68,653.70 10%
$ 96,813.90 25%
$135,276.27 50%
$185,059.53 75%
$233,000.24 90%

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

Top skills
  • Speaking
  • Persuasion
  • Service Orientation
  • Social Perceptiveness
  • Active Listening
Earnings statistics
Annual Earnings Percentile
$ 32,076.26 10%
$ 43,489.96 25%
$ 60,900.24 50%
$ 92,320.46 75%
$146,153.20 90%

Sell business goods or services, the selling of which requires a technical background equivalent to a baccalaureate degree in engineering.

Top skills
  • Persuasion
  • Speaking
  • Reading Comprehension
  • Active Listening
  • Judgment and Decision Making
Earnings statistics
Annual Earnings Percentile
$ 69,777.08 10%
$ 89,865.00 25%
$120,701.29 50%
$158,928.04 75%
$204,026.71 90%

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

Top skills
  • Speaking
  • Persuasion
  • Active Listening
  • Negotiation
  • Social Perceptiveness
Earnings statistics
Annual Earnings Percentile
$ 48,129.22 10%
$ 65,059.55 25%
$ 99,530.94 50%
$146,020.92 75%
$197,599.53 90%

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Top skills
  • Persuasion
  • Speaking
  • Active Listening
  • Coordination
  • Social Perceptiveness
Earnings statistics
Annual Earnings Percentile
$ 66,118.24 10%
$ 94,944.61 25%
$136,921.99 50%
$200,225.73 75%
$298,145.17 90%
"One of the Top Public Universities in America"
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94%
Graduates Employed
4,963
Students Participated in Experiential Learning

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Page last modified May 20, 2025