Events » The Business Travelers Series: Navigating Mexico
Join us for an insightful installment of the Business Travelers Series focusing on Mexico — now the United States’ top trading partner and a vital neighbor in North American commerce. With deeply intertwined supply chains, cultural proximity, and a growing consumer market, Mexico presents diverse opportunities for U.S. businesses across sectors like automotive, agriculture, electronics, logistics, and manufacturing.
Gain practical and cultural insights to successfully engage with Mexican partners, navigate regional and regulatory complexities, and build strong, long-lasting business relationships. This session will also explore how social norms and communication styles shape the business landscape and influence outcomes for U.S. exporters and importers.
Topics of discussion will include, but are not limited to:
- Country Overview & Trade Relationship
- Business Meetings & Communication Styles
- Gift Giving & Etiquette
- Regional Diversity & Consumer Behavior
- Negotiating Tactics
- Cross-Border Logistics & Market Entry
Sponsored by: The Gerald R. Ford International Airport & Michigan Economic Development Corporation
A link to the virtual training will be sent to registrants 24 hours before the start of the session.
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VAGTC's Live Virtual Training Policy - Van Andel Global Trade Center’s (VAGTC) reserves the right to record live virtual training sessions for archival purposes, on-demand library purposes, or makeup sessions for paying registrants who may have missed a session due to extenuating circumstances. Live virtual training sessions will not be recorded for attendee distribution purposes following the session. Global trade is an ever-changing landscape and VAGTC believes offering live virtual training where attendees can ask questions and receive responses in real-time is crucial for the success of learning trade topics and is an added value for those attending these events. Read the full policy here.
Date/Time
Wednesday, February 18, 2026
9:00 AM
-
10:00 AM
Location
Live Virtual Via Zoom
Non-Member Price
$35.00
Member Price
$15.00
GVSU Price
$15.00