Events » The Business Travelers Series: Navigating China
Join us for a dynamic session in the Business Travelers Series exploring China — a global economic powerhouse and complex, high-potential market for U.S. companies. With deep commercial ties and an evolving regulatory environment, China remains central to international trade strategy, investment decisions, and long-term partnership building.
Learn how to navigate China’s unique business landscape through a blend of cultural fluency and strategic insight. This session will address the regional diversity of China, the role of trust and hierarchy in business, and practical guidance for companies entering or expanding in the market.
Topics of discussion will include, but are not limited to:
- U.S.–China Trade Overview
- Business Culture & Relationship Building
- Communication & Etiquette
- Regional Variations in Business Norms
- Supply Chain & Compliance Strategy
- Negotiating Tactics
Sponsored by: The Gerald R. Ford International Airport & Michigan Economic Development Corporation
A link to the virtual training will be sent to registrants 24 hours before the start of the session.
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VAGTC's Live Virtual Training Policy - Van Andel Global Trade Center’s (VAGTC) reserves the right to record live virtual training sessions for archival purposes, on-demand library purposes, or makeup sessions for paying registrants who may have missed a session due to extenuating circumstances. Live virtual training sessions will not be recorded for attendee distribution purposes following the session. Global trade is an ever-changing landscape and VAGTC believes offering live virtual training where attendees can ask questions and receive responses in real-time is crucial for the success of learning trade topics and is an added value for those attending these events. Read the full policy here.
Date/Time
Thursday, June 11, 2026
9:00 AM
-
10:00 AM
Location
Live Virtual Via Zoom
Non-Member Price
$35.00
Member Price
$15.00
GVSU Price
$15.00