Events » The Business Travelers Series: Navigating Germany
Join us for an engaging session of the Business Travelers Series centered on Germany — Europe’s largest economy and one of the United States’ most important trade and investment partners. Known for its engineering excellence, regulatory precision, and innovation, Germany offers significant opportunities for U.S. companies across advanced manufacturing, automotive, healthcare, and green technology sectors.
This event will provide the cultural fluency and strategic insights needed to navigate the often-formal business environment in Germany. Learn how to build credibility, communicate effectively, and manage relationships that can lead to long-term success.
Topics of discussion will include, but are not limited to:
- Country & Trade Overview
- Business Communication & Formality
- Professionalism & Business Attire
- Regional Business Norms
- Market Entry & Regulatory Compliance
- Negotiating Tactics
Sponsored by: The Gerald R. Ford International Airport & Michigan Economic Development Corporation
A link to the virtual training will be sent to registrants 24 hours before the start of the session.
---
VAGTC's Live Virtual Training Policy - Van Andel Global Trade Center’s (VAGTC) reserves the right to record live virtual training sessions for archival purposes, on-demand library purposes, or makeup sessions for paying registrants who may have missed a session due to extenuating circumstances. Live virtual training sessions will not be recorded for attendee distribution purposes following the session. Global trade is an ever-changing landscape and VAGTC believes offering live virtual training where attendees can ask questions and receive responses in real-time is crucial for the success of learning trade topics and is an added value for those attending these events. Read the full policy here.
Date/Time
Thursday, August 20, 2026
9:00 AM
-
10:00 AM
Location
Live Virtual Via Zoom
Non-Member Price
$35.00
Member Price
$15.00
GVSU Price
$15.00