Unlocking Global Growth: Why This Workshop Matters

Once a quarter, Grand Valley State University’s Van Andel Global Trade Center (VAGTC)—sponsored by the Michigan Economic Development Corporation—will host a New-to-Export Workshop. For just $15, small and medium-sized businesses (SMEs) can gain critical, foundational export knowledge.

So why should your business attend?

• A Strategic Launchpad for Exporting
  Exporting unlocks new revenue streams, but it also presents real-world challenges: compliance requirements, tariffs, logistics, and global pricing strategies. This workshop delivers practical guidance and proven tools to help businesses overcome these hurdles and take their first—or next—step into international markets.

• Tailored to Michigan’s SMEs
  In 2023, 89% of Michigan’s 13,885 exporters were small or medium-sized businesses, contributing nearly 21% of the state’s total goods exports. This workshop is designed specifically with them in mind, offering targeted, actionable insights.

• Backed by Van Andel Global Trade Center’s Experience & Network
  Since 1999, VAGTC has hosted over 25+ international trade and compliance events annually across Michigan. Participation in this workshop connects you not only with expert knowledge but also with a robust network of statewide resources to support your export journey long after the event ends.

Global Trade: Challenges & Opportunities for SMEs

Today’s global trade environment is shifting rapidly—but that doesn’t mean small businesses need to be left behind. With U.S. tariffs averaging 18.6%, global growth in merchandise trade forecasted at just 0.9%, and fresh tensions affecting trade with Canada and Mexico, navigating international markets may feel more daunting than ever. (WTO.org , weforum.org)

That’s exactly why the New-to-Export Workshop is so timely. It helps SMEs decode global trade disruptions—turning complex issues like tariff hikes, shifting regulations, and geopolitical uncertainty into clear, manageable strategies. Instead of reacting to change, attendees will learn how to anticipate it, build more resilient export plans, and discover new global opportunities with confidence.

Michigan’s Trade Profile: Strong Foundations & Real Growth Potential

Despite global turbulence, Michigan remains a powerhouse in international trade—and SMEs are at the heart of it.

• Top Export Destinations & Industry Strength
  In 2024, Michigan exported $23.3 billion in goods to Canada alone, making up 38% of the state’s total exports. Other major destinations included Mexico ($17.1B), China ($2.1B), Germany ($1.9B), and Japan ($1.5B)—demonstrating strong demand for Michigan-made products across diverse markets.  (ustr.gov)

• Small Businesses, Big Impact
  Nearly 90% of Michigan exporters are SMEs, proving that size is no barrier to global reach. These businesses play a central role in sustaining the state’s international trade momentum.

• Driving Jobs and Economic Growth
  Exports of manufactured goods supported an estimated 209,000 jobs across Michigan in 2022. Leading the charge is transportation equipment, which alone accounted for $26.6 billion in exports in 2024. Other key sectors include machinery ($5.5B), chemicals ($5.2B), electrical equipment & appliances ($4.5B), and computer & electronic products ($3.2B). These figures highlight not only the state’s industrial strength but also the opportunity for SMEs to plug into global supply chains and drive export-based job creation.  (ustr.gov)

Are You Ready to Go Global?

For Michigan’s small and medium-sized businesses, export readiness is no longer optional—it’s essential. Global trade dynamics are changing fast, and those who are prepared will be best positioned to grow.

The upcoming New-to-Export Workshop offers the tools, insights, and network your business needs to move forward. Whether you’re exploring exports for the first time or looking to build a stronger international strategy, this event is your starting point for success.

Don’t miss out—register now and take your Michigan business global with confidence.

Special Thanks to Our Partners

This event is made possible by the collaboration and support of:
Michigan Economic Development Corporation (MEDC), Michigan Department of Agriculture & Rural Development, U.S. Small Business Administration, EXIM Bank, U.S. Department of Commerce - Grand Rapids, Michigan Small Business Development Center

As the global trade landscape continues to shift, 2025 has already brought significant changes that Michigan international businesses—large and small—must carefully navigate. With new tariff measures officially in effect, including reciprocal tariffs and expanded duties on key industry sectors, it's more important than ever to stay informed and proactive.

What Are the New Tariffs?

10% Baseline Reciprocal Tariffs (Effective April 5, 2025)
The United States has implemented a baseline 10% tariff on all imported goods unless a country-specific rate applies. This reciprocal tariff policy was introduced to level the playing field with trading partners who impose higher tariffs and non-tariff barriers on U.S. products.

Country-Specific Tariffs

• China: 30% tariffs on electric vehicles, lithium-ion batteries, solar cells, and critical minerals. Some goods may be subject to 90-day delayed enforcement, creating a short compliance window.
• Canada and Mexico: 25% tariffs on certain steel and aluminum imports despite USMCA Free Trade Agreement provisions. Additional tariffs of 10% apply on other specific Canadian goods.
• European Union: 20% tariffs on certain EU goods, with a 90-day pause period to determine long-term enforcement strategies.

Industry-Specific Tariffs

• Steel and Aluminum: 25% tariffs remain in place under Section 232 national security measures.
• Semiconductors, Medical Supplies, and Wood Products: Ongoing investigations could lead to new tariffs or trade restrictions later in 2025.

Maritime and Transportation Measures

• New fees on Chinese-owned shipping companies and higher inspection fees at U.S. ports are scheduled for implementation later this year, adding logistics cost considerations for importers.

What Does This Mean for Michigan Businesses?

Increased Import Costs - Michigan is home to a wide range of industries that rely heavily on imported raw materials to make their finished goods, from automotive components and machinery to consumer products, to name a few. With the implementation of new and higher U.S. tariffs, businesses can expect to see a rise in landed costs, which include the product price, shipping, duties, and customs fees. This can impact pricing, profit margins, and overall competitiveness.

For example, U.S. manufacturers that source steel, aluminum, batteries, or electrical components from China or the EU could face additional costs of 10% to 30% or more. Businesses should consider conducting a cost analysis to understand how the U.S. tariffs might affect their bottom line and explore options for mitigating these increases through supplier negotiations, pricing adjustments, or consider buying from other U.S. manufacturers.

Supply Chain Adjustments - Rising tariffs may require Michigan businesses to rethink their sourcing strategies and supply chain models. Businesses heavily reliant on imports from tariff-affected countries like China, Canada, or the European Union may face production delays or increased costs that threaten delivery timelines and customer satisfaction.

This creates an opportunity to:

• Evaluate alternative suppliers in countries not currently impacted by new tariffs.
• Explore domestic U.S. sourcing or reshoring opportunities to reduce reliance on international supply chains.
• Partner with logistics experts to optimize shipping routes and avoid unexpected costs, such as new maritime fees on Chinese-owned shipping companies scheduled for later this year.

Taking a proactive approach now can help businesses maintain operational continuity and build more resilient supply chains.

Compliance Obligations - As tariffs and trade policies change, staying compliant with U.S. Customs and Border Protection (CBP) requirements is critical. Incorrect tariff classifications, missed duty payments, or failure to comply with new documentation requirements could result in penalties, shipment delays, or reputational damage.

Businesses should:

• Review their current import practices with a licensed customs broker or trade consultant.
• Ensure that product classifications (HTS codes) are accurate and up-to-date.
• Monitor official government updates through resources like the Federal Register, Cargo Systems Messaging Service, and United States Trade Representative to stay ahead of changes.

Regular and ongoing training and updates for supply chain, procurement, and create compliance teams will also help reduce the risk of costly trade mistakes.

Strategic Opportunities

While tariffs present challenges, they also open the door for Michigan businesses to build new competitive advantages. Companies that adapt quickly may be able to:

• Strengthen and build new relationships with domestic/U.S. suppliers and manufacturers, boosting local economies.
• Explore new international markets less affected by tariffs to diversify revenue streams.
• Explore of programs like Duty Drawback, which refunds certain duties paid on imported goods that are later exported.
• Leverage state resources such as the Michigan Economic Development Corporation (MEDC) for supply chain diversification support, export assistance, and market research.

With the right strategies in place, Michigan businesses can turn today’s trade challenges into tomorrow’s growth opportunities.

How to Stay Informed and Proactive

Remaining compliant and competitive in today’s trade environment requires diligent monitoring of regulatory developments. Below are trusted resources to help Michigan businesses navigate these changes:

Essential Resources

1. Van Andel Global Trade Center Tariff Dashboard - Stay current with summarized updates and expert insights.
2. Presidential Executive Orders - White House - Access the latest official executive actions impacting trade policy.
3. Federal Register - Review legal notices on tariff changes and trade regulations.
4. U.S. Customs Cargo Systems Messaging Service (CSMS) - Sign up for direct updates on import requirements and system changes.
5. Office of the U.S. Trade Representative - Stay updated on trade negotiations and enforcement actions.
6. Michigan Economic Development Corporation (MEDC) - Explore local support programs, including supply chain assistance and export expansion resources.

Need Help Navigating These Changes?

Grand Valley State University’s Van Andel Global Trade Center is here to support Michigan businesses in navigating the complexities of global trade compliance and international/global market opportunities. From customized consulting to hands-on training, our team is ready to help you strategize and succeed.

Connect with us at gvsu.edu/vagtc for assistance and to explore available resources.

On February 1, 2025, President Donald J. Trump announced the imposition of new tariffs on imports from Canada, Mexico, and China, citing national security concerns related to illegal immigration and drug trafficking. The measures include a 25% tariff on imports from Canada and Mexico, with a reduced 10% tariff specifically on Canadian energy resources, and a 10% tariff on imports from China. - whitehouse.gov

As of February 3, the 25% additional tariffs on Mexico imports have been put on hold for 30 days due to current talks. – Reuters.com

Trade Volume with Canada and Mexico

According to data from the U.S. Census Bureau, in the first ten months of 2024, the United States engaged in substantial trade with both Canada and Mexico. Total trade with Canada amounted to approximately $699.6 billion, with U.S. exports to Canada totaling $322.4 billion and imports from Canada at $377.2 billion. - census.gov

In the first three quarters of 2024, goods and services worth approximately US$600 billion crossed the U.S.-Canada border. When including trade in services, this figure rises to US$683 billion., with nearly US$350 billion in goods and services exported to Canada during this period. This data underscores Canada's position as a key trading partner for the U.S.   - economics.td.com

In the first ten months of 2024, according to data from the U.S. Census Bureau, trade with Mexico was even more significant than with Canada, totaling around $776.0 billion. U.S. exports to Mexico were valued at $309.4 billion, while imports from Mexico reached $466.6 billion. - census.gov

Regarding Mexico, in 2023, the U.S. imported goods and services valued at $530 billion and exported $367 billion to Mexico. The machinery and equipment manufacturing sector, which includes automotive and parts, accounted for $193 billion of U.S. imports from Mexico, while electronics manufacturing contributed $119 billion. These two sectors also represented significant portions of U.S. exports to Mexico, totaling $67 billion and $65 billion, respectively. - scotiabank.com

These statistics illustrate the critical importance of Canada and Mexico in U.S. trade dynamics, reflecting the extensive economic ties that have been fostered over the years.

China's Response

In response to the U.S. tariffs, China's Ministry of Commerce condemned the action, announced plans to file a legal case against the U.S. at the World Trade Organization, and stated that China "will take corresponding countermeasures to firmly safeguard its rights and interests."  - fmprc.gov.cn

Global Economic Implications

The announcement of these tariffs has led to significant reactions in global markets. Major stock indices have experienced declines, and there is heightened concern about potential disruptions to international trade and economic growth.  - theguardian.com

Economists and industry leaders have expressed concerns that the newly imposed tariffs could lead to increased costs for consumers and businesses, potentially contributing to higher inflation and affecting employment in industries reliant on international trade. A model gauging the economic impact of President Trump's tariff plan from EY Chief Economist Greg Daco suggests it would reduce U.S. economic growth by 1.5 percentage points this year, potentially ushering in "stagflation"—high inflation, stagnant economic growth, and elevated unemployment. - reuters.com

Additionally, North American companies are preparing for the effects of these tariffs, which threaten to disrupt numerous industries, including automotive, consumer goods, and energy, leading to increased costs and potential production delays. Industry leaders express concerns over increased costs for consumers and possible supply chain disruptions. The tariffs could harm industries on both sides of the border, affecting auto manufacturing, fuel, and consumer goods sectors. - reuters.com

The tariff situation is consistently evolving. Discussions are ongoing among the involved nations and within the global economic community regarding the potential impacts and future developments related to these trade measures. GVSU’s Van Andel Global Trade Center will continue to post updates as they occur.

As trade advisors and consultants, one of the most common questions we hear from small and mid-sized businesses is: “Do we need to worry about Customs compliance?” The short answer? Yes—absolutely.

Often, the realization of the importance of compliance is triggered by a new hire, an internal audit, or as international trade becomes more integrated into day-to-day operations. No matter how the awareness begins, businesses need to understand that compliance risk is a hidden but significant challenge when working with partners outside the U.S.

Uncovering Compliance Risks: The Role of Customs Entries

When we first walk into a business, we don’t know much about its import activity or the processes they have in place. Some companies have oversight mechanisms; others assume everything is running smoothly simply because shipments arrive on time. The truth is, within the first five minutes, we can usually gauge their level of compliance oversight. How? By asking one simple question: “Where are the customs entries?”

Customs Entries Hold the Key

Customs entries are the foundation of any import operation. They reveal critical details such as:

• The number of entries filed over a given period.
• Where the entries are being filed.
• Who is responsible for filing them?

If a company cannot provide these answers, tracking down customs entry data often uncovers previously unknown trade lanes and hidden risks.

The second question we ask is equally telling: “Where are the records?” Responses often include:

• “I’ve never seen the customs entries.”
• “That’s the customs broker’s job.”
• “I assume someone else handles that.”

In many cases, customs entries are sent to Accounts Payable with the broker’s invoice and then filed away—never to be seen again. This lack of oversight can expose the company to significant compliance risks.

The Importance of Oversight and Recordkeeping

Customs entries are official government filings, akin to transactional tax returns. They rely on accurate import documentation—particularly the commercial invoice. Errors in value, classification, or country of origin can lead to costly penalties. While customs brokers file these entries on your behalf, they act as service agents and are not held liable for errors. The responsibility for compliance rests squarely on the importer, as mandated by Customs under the principle of “Reasonable Care.”

To safeguard against these risks, companies must establish robust internal controls, including:

• Reviewing customs entries against commercial invoices and an audited Harmonized Tariff Schedule (HTS) classification list.
• Promptly addressing errors with customs brokers.
• Maintaining a secure record retention system indexed by entry number, date, supplier name, and related documentation.

By implementing these measures, you’ll be well-prepared to answer the pivotal question: “Where are the customs entries?”

Take the First Step Toward Compliance

Ready to build confidence in your importing practices? Join us for Van Andel Global Trade Center’s “Basics of Importing” training. This workshop will provide the foundational knowledge you need to navigate U.S. Customs regulations, manage compliance risks, and import goods effectively and efficiently.

Visit our Upcoming Events page to register and take the next step toward a more informed and compliant import process.