Mission, Vision, Values & Program Goals


To provide outstanding community-focused hospitality and tourism professionals with dynamic management and leadership skills grounded in significant, contemporary industry experience.



To continue to be a premium, regional provider of Hospitality and Tourism education by emphasizing a contemporary curriculum, experiential learning and stakeholder engagement in a nurturing, student-focused environment.


  • Teaching Excellence
  • Collaboration with Stakeholders (students, alumni, industry and community partners)
  • A Unique Culture of Collegiality and Inclusion
  • Applied Scholarship, Service and Life-Long Learning


  • Apply principles of leadership in employment and community
  • Apply business principles to the unique characteristics and demands of the hospitality and tourism industry
  • Demonstrate a high degree of professionalism in work habits and communication skills
  • Demonstrate a high level of service quality in diverse settings / populations
  • Analyze and solve problems using qualitative and quantitative tools
  • Demonstrate mastery of selected human resource management skills via portfolio and presentation

What do students like about the HTM program at GVSU?

  1. Small class sizes (largest HTM class is approximately 40 students, the mean size is 27).
  2. An applied teaching philosophy (making sense of the theory to practice which is crucial in a professional major such as HTM).
  3. Flexibility in their academic plans (we will work one-on-one with students to customize a part of their HTM education to suit their individual career goals).
  4. Welcoming culture (all faculty are approachable and prioritize teaching and student development).
  5. Sound business underpinning to the curriculum (our students only have to take two extra classes (six credits) in the Business School to obtain a business minor).
  6. Three levels of academic support.  Students work with an academic advisor, a faculty mentor and our internship coordinator to complement their classroom studies with sound practical internships.
  7. Faculty-led, study abroad opportunity to Costa Rica,  and previous opportunities offered to Italy and the Cannes International Film Festival.
  8. A strong, professional relationship with faculty (faculty are engaged in student-led events and often seek to take students to professional conferences). For example, the department has sponsored a number of students to accompany Professor Rood to the Resort and Commercial Recreation Association (RCRA) conference.
  9. Other related activities include class trips to vineyards, food production operations, hotel and convention center tours, faculty-led experiences such as attending the Munising Ice Festival, and other events. All these activities are designed to embrace our 'applied teaching and learning philosophy'.
  10. A variety of active HTM student clubs.

This is just a sample of the many activities one can engage in. We encourage student participation as a way of enhancing educational development.

Please explore our website further for more examples and news on student involvement in these types of projects.

For questions, please contact us at htm_department@gvsu.edu.