The Yooper Survey

"What is a Yooper? For some this is a lifestyle, while for others, it is a birthright. What does it mean to you?

The present on-line survey is your opportunity to contribute to the debate and help us better understand how and why people conceptualize the term "Yooper" differently.

Please read the consent form (pdf) for further details of this study.


"The Yooper Survey" is a web-based project to understand how the term "Yooper" is conceptualized by local and non-local residents across the Upper Midwest. People from this area define this term differently and have various attitudes and beliefs toward the use of it. With your participation, we will show where such differences exist with regards to how this local identity is conceptualized across the Upper Midwest.

The Survey:

This on-line survey is anonymous and voluntary, and it takes about 10-15 minutes of your time. During this survey you are asked various questions related to your 1) basic demographic information, 2) ideas about what is essential for being a Yooper, and 3) ideas about what cultural activities, community involvement, and language use help to define this term.

While all responses are optional, a valid zip or postal code is critical, because the database of zip codes and their latitudes and longitudes are used to plot data on a map of the Upper Midwest.


In order to participate, you must:

  1. be a native English speaker,
  2. have been raised and/or lived in the Upper Midwest (i.e., one of the three states of Michigan, Minnesota and/or Wisconsin) and,
  3. be 18 years or older.

Forgot the zip code of the location of your hometown or current residence? Please visit:


If you have questions or concerns regarding this on-line survey,

please feel to contact Wil A. Rankinen, Ph.D.,

at [email protected] or at (616) 331-5541.

Protocol Number: 19-248-H (consent form)

Page last modified March 7, 2019