Grand Rapids Ballet, Michigan's only professional ballet company, has appointed Jessica Meldrum, '13 & '16, as marketing director. Meldrum brings over 10 years of experience in the marketing and communications field to the role. Her background includes strategic communications, media, and public relations, and digital marketing. She holds a master's degree in communications and a bachelor's degree in communication studies, both from Grand Valley State University (GVSU). Before her professional career, Meldrum studied classical ballet for 17 years. She began as a student at Grand Rapids Ballet, adding experience at companies across West Michigan and the United States, including Lakeshore Ballet Arts, Blue Lake Fine Arts Camp, Anaheim Ballet, Orlando Ballet, and Ballet Austin.