Jessica Meldrum, MS, APR, was awarded PR Professional of the Year at WMPRSA - West Michigan Chapter of the Public Relations Society of America's annual PRoof Awards on June 6. This award is for those who truly embody excellence in the public relations field, the best of the best of West Michigan. Her strategic approach has resulted in significant achievements, including orchestrating a successful community groundbreaking event and spearheading a comprehensive communications plan for the CEO's retirement and succession plan. Her dedication to excellence is evident in her integrated and measured approach to media and public relations efforts. She has tripled media coverage locally, regionally, and nationally, while also providing invaluable guidance to hospital leadership as a PR advisor and spokesperson. Beyond her role at Holland Hospital, this individual actively contributes to various community groups and internal committees, showcasing her commitment to building relationships and making a positive impact. Her continuous pursuit of education, including certifications in crisis communication and ongoing involvement with WMPRSA, further demonstrates her dedication to the field. With over a decade of experience and a relentless commitment to best practices, this nominee exemplifies the qualities of an outstanding PR Professional of the Year.