Jessica Meldrum, '13, senior communications specialist at National Heritage Academies, has been appointed to serve on the Board of Directors for West Michigan Public Relations Society of America (WMPRSA). She brings 10 years of experience in the communications field to this position, including directing strategic communications, leading crisis and issues management processes, developing media and public relations strategies, and combining digital marketing expertise into her portfolio. She also is passionate about managing team development, assigning responsibilities to team members to reach overarching goals, and measuring and creating key analytics. Meldrum also serves as an adjunct professor at GVSU.