Promoting Your Organization

Use of Grand Valley State Name and Logo

The university has created very specific rules and regulations to use the Grand Valley State University name and logo in the appropriate way.  As such, the official name of registered student organizations has certain restrictions & they are listed below:

  • Organization name cannot begin with Grand Valley State University, Grand Valley State, Grand Valley , GVSU or GV; these words can be used at the end of an organization’s name (ex. Underwater Basket Weaving Club at GVSU)
  • Organization name cannot include Laker in any part of the name

The Promotions Office (331-2340, Kirkhof Center 1108) or Institutional Marketing can provide a current copy of appropriate use guidelines.

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Free Speech / Open Forum Areas

On the Allendale Campus two designated locations have been established as open forum areas for individuals or groups to use. The first area is the circle drive/sidewalk area around the Cook Carillon Tower. The second area is the academic mall area within 50 feet of the sculpture Transformational Link (the blue sculpture). Use of these areas may be scheduled as an event space through the Event Services Office.

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Petitions

Student organizations wishing to conduct a petition drive must follow the guidelines as indicated in the GVSU Student Code Section 226.00: PETITIONS. The major goal of this section is to assist students in obtaining the maximum effect of any petition by avoiding confusion and duplication of efforts. Students and student groups wishing to circulate a petition should be aware that such action constitutes a trust established in favor of the signers of the petition and the petitioner agrees to submit the petition to the proper authorities. Therefore, the University has established petition procedures for students and student groups. Contact, Bob Stoll, the Director of Student Life (331-2345, stollb@gvsu.edu) for assistance with this activity.

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Literature Distribution

Student organizations wishing to distribute literature may hand out materials in either of the established open forum areas or through reserving a table in the Kirkhof Center. Any other plans for distribution for literature must be approved in advance by the Director of Student Life.
Newspaper racks for The Lanthorn student newspaper are NOT to be used to distribute other publications. Organizations violating this policy may be referred to the Student Organization Review Board for a misconduct review hearing.

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University Promotions

The Promotions Office is a student-staffed graphic design, advertising and public relations department of the Office of Student Life. They can design, produce, and print any kind of publicity piece, including t-shirts, logos, stickers, buttons, web ads, posters, banners, table tents, etc. They are available to all students, staff, departments and student organizations.
The Promotions Office is made up of Graphic Design, Illustration, and Advertising students, which creates the unique opportunity for fresh, quality work and affordable prices. They insure all publications are consistent with the high standards set by the university. Because of the quantity of work they do with area vendors, they are able to pass on the price break they receive with their customers. They design the ads on the web calendar along with the table tents posted in the dining areas, downtown at DeVos Center and at the Holland campus. They are also responsible for posting on the campus posting boards, which is done weekly and maintain them in accordance with university regulations. Their rates are extremely reasonable and the quality is cutting edge. Student organizations wishing to publicize an event or an upcoming campus activity should meet with University Promotions to discuss ideas, techniques to advertise and costs. Several packages are available to help reduce cost and help the client design an effective marketing plan. If you have a project you would like The Promotions Office to assist with, please stop by the office and complete a service request. Due to the high volume of work produced by the office, the requested due date should be at least two weeks from the submission date. The Promotions Office is located in 1108 Kirkhof Center, in the heart of the Allendale campus. The office is open Monday through Friday, 9:00 a.m. - 5:00 p.m. To contact them for all your promotional needs, call 616.331.2340 or email at promotions@gvsu.edu. Check them out on the web for a complete list of prices at http://www.gvsu.edu/studentlife.
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T-Shirts

T-shirts are a great way to advertise for an event or an organization. They can be purchased fairly inexpensively and given away, or sold to make a profit for the group. There are several local screen printing businesses in the area. The Promotions Office works with area businesses which provide great quality for a low price. They will be able to get an estimate on the approximate cost of any shirts.
If the University name is being used on the shirt, the use of the name and/or logo must adhere to the University's trademark use standards. If shirts are being purchased for an organization with funds from the Student Life Fund (as allocated by Student Senate), the shirts must be ordered through University Promotions and the design must be approved by the Director of Student Life before printing. Back to Top

Copy Center

The Copy Center Plus is located at 0073 Kirkhof. Services include; black and white or color copies, binding, and UPS mailing. They are open Monday - Friday, 8:00 a.m. - 5:00 p.m. For more information they can be reached at 331-3407.
Student Organizations that utilize funding for Copy Center expenses from the Student Life Fund (as allocated by their respective Funding Board), must place their orders with approval from the Office of Student Life. Contact the Student Organization Center (331-2360, 0008 Kirkhof Center) for current Copy Center procedures.

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