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Strategic Plan for Enrollment Development and Educational Outreach


The Division of Enrollment Development and Educational Outreach values cooperation and interconnectedness with each functional unit at Grand Valley State University. The division contributes to the enrichment of our society by implementing enrollment planning and services that value diversity and inclusion; identify, recruit, and enroll capable learners; and offer services to support and promote equitable enrollment, retention, progression, graduation, and overall success for all learners.


The Division of Enrollment Development and Educational Outreach will be recognized as a national model for enrollment management programs, services, and practices. We will be a learner-ready and evidence-based division utilizing an inclusive approach to encourage learners from all backgrounds to become leaders and complete their educational pursuits. Utilizing a coordinated-care approach, we will provide comprehensive services to lifelong learners at every stage of their educational career.

Values Statement

The Division of Enrollment Development and Educational Outreach is guided by the following principles:

1. Recruiting, admitting, retaining, and graduating a diverse learner population with equitable outcomes as the goal
2. Placing learners’ welfare ahead of other institutional goals by advocating for their needs
3. Involving cross-divisional stakeholders from across the institution to think through a lens of transformation to ensure optimal results
4. Utilizing asset-based, abundance thinking about our learners and the varied gifts and talents they bring
5. Supporting all learners in ways that honor and respect their diverse and multiple social identities
6. Delivering intrusive, inclusive, and intentional education and experiences
7. Investing in the ongoing learning and development of faculty and staff as they seek to serve learners, recognizing their invaluable influence
8. Providing comprehensive and high-quality academic advising and coaching in a supportive learning environment
9. Designing course sequencing and course availability within our curriculum to meet the needs of our traditional, nontraditional/adult, and graduate learners
10. Using systemically gathered data to inform our decision making
11. Seeing the local, state, and global community as valued partners in providing educational opportunities for our learners
12. Working to be a learner-ready institution, recognizing and acknowledging our faculty and staff’s role in understanding and supporting our learners

Planning Process

The SEMP was developed by a large body of university community members. It took months of development in 2020 and was released in 2021. It is a five-year plan an incredibly dedicated team of students, faculty, and staff created a living map to unite us toward increased enrollment and student success. This path to the future is our Strategic Enrollment Management Plan. Its creation would not have been possible without the incredible collaboration and contributions of the Strategic Enrollment Management Planning Team.

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