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Strategic Plan for Enrollment Development

Strategic Priorities, outcomes, and key objectives

Strategic Priority Area 1: Actively engage learners at all levels.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 1.A.1

Through 2021, maintain the profile of our incoming students who enroll at Grand Valley

Baseline

i. FTIAC Mid-50 ACT 21-26 ii. High School GPA 3.3-3.8 iii. Transfer: maintain current iv. Graduate: maintain current

Progress

2019 Status
Substantial Progress
The GPAs for new students in each category continue to stay in the desired range as it has for the past several years. A consistent GPA range for new students continues to indicate maintaining admissions standards for the university. Fall 2019 middle 50% of FTIAC students scored between 1050-1240 on the SAT, 21-26 on the ACT and had between a 3.4 and 3.9 high school grade point average. Transfer student GPA mid-quartile range is 2.9 to 3.6 (stable over the last 5 years) and the new graduate student mid-quartile range is 3.13 ot 3.69 (stable over the last four years).

2018 Status
Substantial Progress
The GPAs for new students in each category continue to stay in the desired range as it has for the past several years. A consistent GPA range for new students indicates that we are maintaining admissions standards for the university. FTIAC Mid-50 ACT in Fall 2108 is 20-26,Mid-50 SAT in Fall 2018 is 1050-1230, and Mid-50 GPA for Fall 2018 is 3.36-3.90. New transfer student Mid-50 GPA is 2.9-3.57 and new graduate student Mid-50 GPA is 3.14-3.70.

Objective 1.A.2

Through 2021, build an academically healthy returning student population

Progress

2019 Status
Substantive Progress
In addition to ongoing activities to promote retention, we extended Grand Valley Grant funding to third-year students and revise renewal criteria for merit scholarships. F18 to F19 retention for first year students was 84.5% and F19 to W20 retention for first year students was 94.1%

2018 Status
Substantive Progress
We continue to participate in efforts efforts that support student success at all levels including mentoring and advising services for scholarship students, retention planning, and support for student success efforts (including mySuccesscheck and the Student Success Network). F17 to f18 retention for first year students was 84.5% and f18 to w19 retention for first year students was 94.8%

Outcome B: Grand Valley is diverse and inclusive.

Objective 1.B.1

Coordinate and support recruitment and retention programs that ensure Grand Valley is diverse and inclusive.

Progress

2019 Status
Substantive Progress
The First Year Experience subgroup of the Enrollment Development Planning and Assessment Committee focuses on the crucial first 6 weeks of the fall semester for FTIACS and those who may be most vulnerable to attrition, such as community college transfer students, students with financial instability, first generation students, or students who identify as students of color. This subgroup created two documents to help faculty and staff guide students through those first 6 weeks: the Early Experiences Action Summary Report and the FYE Continuum document.

2018 Status
Substantive Progress
The Enrollment Development Planning and Assessment Committee (EDPAC) restructured membership on subcommittees and added a subcommittee related to the student experience. This subcommittee focuses on the crucial first 6 weeks of the fall semester for FTIACs and on those students who may be most vulnerable to attrition, such as community college transfer students, students with financial instability, first generation students, or students who identify as students of color.

Objective 1.B.2

Support efforts that increase the diversity of Grand Valley's undergraduate student body through programs and initiatives on campus that enhance diverse pipelines of new students to the university.

Progress

2019 Status
Substantive Progress
In 2019, the cohort of students receiving the Thompson Working Family Scholarship was 150 incoming freshmen, 25 Michigan community college transfers and 100 freshmen achievers. The freshmen achievers is a new category of scholarship recipients who were not selected for a Thompson scholarship as FTIACs, but had strong first-year performances and were awarded a scholarship beginning in their second year at GVSU. The budget committee has again been very generous and have approved additional new initiatives for some of our financial aid programs. We once again received increases for the Grand Valley Grant for 2019-2020.

2018 Status
Substantive Progress
In 2018 we increased the cohort of students receiving the Thompson Working Family Scholarship to 100 incoming freshmen, 25 Michigan community college transfers and 75 freshmen achievers. The freshmen achievers is a new category of scholarship recipients who were not selected for a Thompson scholarship as FTIACs, but had strong first-year performances and were awarded a scholarship beginning in their second year at GVSU. For fall 2019, the number of Thompson Family Working Family scholarships has increased again to 150 FTIACs, 100 freshmen achievers, and 25 Michigan community college transfers. The budget committee has again been very generous and have approved additional new initiatives for some of our financial aid programs. For example, they increased the need-based aid (Grand Valley grant) for the 2018-2019 academic year.

Objective 1.B.3

Collaborate with others across campus in efforts to increase diversity, including the Office of Inclusion and Equity and Student Affairs.

Progress

2019 Status
Substantive Progress
The Enrollment Development division works closely and collaboratively with the division of Inclusion and Equity in many ways. We support all effort to diversify the student body through mentoring and programming efforts such as the annual Black Excellence and Laker Familia Orientations. These programs are designed to support students who identify with the Black/African American and Latino/a/X/ or Hispanic cultures. The Vice President for enrollment development is member of the Equity and Inclusion governance committee currently tasked with professional development opportunities for faculty around student experiences of bias in the classroom. We collaborate with Inclusion and Equity and the Social Justice center staff to create an outreach program to encourage their students to see their advisor and register early. The registrar in concert with the Social Justice centers began messaging students about the services and staff available in an effort to connect students with members of affinity groups in winter 2018. We funded student members of Voices in September for their first national conference. “Women Empowering Women” We funded I&E staff and students to staff a table at the Metro Detroit Youth Day - College Row Meeting We sponsored one Grand Valley graduate to participate in Advise MI program intended to increase counselors in selected urban school districts. We provide support for MOASH BAMM Gay Student Alliance Summit, an annual gathering of Michigan middle and high school organizations through a sponsorship of $4,000. For the past 6 years, Enrollment Development and Inclusion and Equity have worked together to coordinate a summer 6 week program for high school students from the Hispanic Center in Grand Rapids. The university provides work sites for these students and helps them to see how they could fit in on a college campus.

2018 Status
Substantive Progress
The Enrollment Development division works closely and collaboratively with the division of Inclusion and Equity in many ways. We support all effort to diversify the student body through mentoring and programming efforts. In particular, The Vice President for enrollment development is member of the Equity and Inclusion governance committee currently tasked with professional development opportunities for faculty around student experiences of bias in the classroom. We collaborate with Inclusion and Equity and the Social Justice center staff to create an outreach program to encourage their students to see their advisor and register early. The registrar in concert with the Social Justice centers to began messaging students about the services and staff available in an effort to connect students with members of affinity groups in winter 2018. We funded student members of Voices in September for their first national conference. “Women Empowering Women” We funded I&E staff and students to staff a table at the Metro Detroit Youth Day - College Row Meeting We sponsored one Grand Valley graduate to participate in Advise MI program intended to increase counselors in selected urban school districts. We provide support for MOASH BAMM Gay Student Alliance Summit, an annual gathering of Michigan middle and high school organizations through a sponsorship of $4,000. For the past 6 years, Enrollment Development and Inclusion and Equity have worked together to coordinate a summer 6 week program for high school students from the Hispanic Center in Grand Rapids. The university provides work sites for these students and helps them to see how they could fit in on a college campus.

Objective 1.B.4

Develop and support tools and communication strategies that enhance on time degree completion for all GVSU students.

Baseline

Online degree audit system for undergraduate students. Data reporting to academic units to assist advising for students who have registered for duplicate credits or are missing prerequisites. Support university early intervention eg. mapworks

Progress

2019 Status
Substantial Progress
Efforts continue to encourage students to consider taking spring/summer classes and to register for more credits (finish faster with 15 campaign), targeting students who are registered for 12-13 credits to take 15 credits at the same cost. Collaboration continues with the Provost's Office and Institutional Marketing with these campaigns. The Office of Financial Aid and Scholarships and the Provost's Office continue to work together to implement the Momentum Fund to help students with a tuition balance pay their tuition and so continue their studies and graduate from GVSU.

2018 Status
Substantial Progress
Efforts continue to encourage students to consider taking spring/summer classes and to register for more credits (finish faster with 15 campaign), targeting students who are registered for 12-13 credits to take 15 credits at the same cost. Collaboration continues with the Provost’s office and Institutional Marketing with these campaigns. The Financial Aid office and the Provost’s office worked together to implement the Momentum Fund to help students with a tuition balance pay their tuition and so continue their studies and graduate from GVSU.

Objective 1.B.5

Support programs for students from underrepresented populations that intentionally focus on increasing the retention rates to reflect those of traditional students.

Progress

2019 Status
Substantive Progress
Enrollment Development Support Services provides advocacy and mentorship to this student population through advising appointments and monthly luncheons.

2018 Status
Substantive Progress
In 2016 we created an enrollment development support services office specifically to interact with and support this student population. Due to the successes and increased numbers being assisted, in 2018 we added an additional full-time counselor as well as student employment opportunities.

Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.

Objective 1.C.1

Maintain and strengthen relationships with community colleges through Reverse Transfer Agreements, Michigan Transfer Network (MTN) and Articulation Agreements.

Baseline

Reverse transfer agreements with all 28 community colleges in Michigan Participation in the Michigan Transfer Network Articulation agreements with other institutions

Progress

2019 Status
Substantial Progress
GVSU is an active participant in the Michigan Transfer Pathways (MTP) work through the Michigan Transfer Network. In 2019, GVSU signed all four MTP agreements in Phase 1 of the project: Biology, Business, Criminal Justice, and Psychology. Work continues on phases 2 and 3 of the project.

2018 Status
Substantial Progress
GVSU is an active participant in the Michigan Transfer Pathways (MTP) work through the Michigan Transfer Network. Faculty and staff are participating in all three phases of the MTP. In 2018, Lansing Community College and GVSU reworked their reverse transfer agreement so that only 15 credits are required from LCC in order to earn the reverse transfer. We also added two new articulation agreements with the Ottawa Area Intermediate School District and the Kent Intermediate School District.

Objective 1.C.2

Build international enrollment by strengthening relationships with international recruiting agents.

Progress

2019 Status
Substantive Progress
In late 2019, a recruiter in India and a recruiter in China were hired on contract to give the admissions office a continuous presence in India and China and help increase international enrollment in these markets. The recruiters are responsible for attending recruitment events, visiting high schools and universities, and building our brand in their respective countries. The recruiters are also responsible for strengthening partnerships with agents. Currently, we have contracts with 26 AIRC certified agencies and the recruiters are tasked with developing future partnerships with ARIC certified agencies.

2018 Status
Substantive Progress
Admissions continues to bring international agents to campus in an effort to increase our visibility and assist with the recruitment of new students. GVSU University Counsel has requested that Admissions work exclusively with agents that have been approved by the American International Recruitment Council (AIRC). Future agent contracts will reflect this certification requirement. Agents representing the following countries and agencies have visited GVSU in the past three years. 2016 Nepal – AMS/Bridge Blue Mongolia – AMS/Bridge Blue India – Valmiki, I-20 Fever Zimbabwe – Yes 2 Uni Vietnam – HKPS 2017 India – Renaissance Education, I-20 Fever, AMS/Bridge Blue Philippines – AMS/Bridge Blue China – Damei International Education 2018 India – Edxcare Nepal – MissionUSA Nigeria - AMS/Bridge Blue Vietnam – StudyLink Total international enrollment has remained fairly steady for the past 4 years. Total international enrollment: Fall 2015...434, Fall 2016...430, Fall 2017...428, Fall 2018...396

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 1.D.1

Develop training programs that integrate technologies for faculty that are learner centered and pedagogically sound.

Progress

2019 Status
Substantial Progress
IT has made substantial progress in offering training programs for learner-centered technology through collaborations with university academic and governance units.

2018 Status
Substantial Progress
IT has made substantial progress in offering training programs for learner-centered technology through collaborations with university academic and governance units.

Objective 1.D.2

Annually research new technologies, for potential adoption, for student faculty use.

Progress

2019 Status
Substantial Progress
Information technology has engaged in several collaborative efforts to investigate and implement new technology that supports instruction. This includes Blackboard and Respondus.

2017 Status
Substantial Progress
Information technology has engage in several collaborative efforts to investigate and implement new technology that supports instruction. This includes Blackboard, Panopto and VoiceThread.

Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.

Objective 1.E.1

Support and influence fund raising activities, particularly for externally funded undergraduate student scholarships, both endowed and pass-through.

Progress

2019 Status
Substantive Progress
The Thompson Foundation supports graduates from University Preparatory Schools and continue to include cohorts each year. Brooks Minority and Packard Minority scholarships are both supported by Enrollment Development, as well as Phoenix Pact scholarship as it is now in its fourth year. This year there were 17 new scholarships and over $5M raised for new scholarships, both endowed and pass through.

2018 Status
Substantive Progress
We are beginning a second decade of working with donor foundations that have an interest in supporting targeted groups of students with financial need with grants and scholarships. The Thompson Foundation initial program to support graduates from the University Preparatory Academy schools began in 2008 and continues to include new cohorts each year. Thompson Working Family Scholars in its sixth year will provide $2 million in scholarships during the current academic year. Brooks Minority scholars continue each year and are supported by Enrollment Development, as well the Pickard Minority scholarship is now in its third year. Vice President Blue continues to support and respond to the requests of these foundations for opportunities to support our university and our students.

Objective 1.E.2

Each unit within the Enrollment Development division will allocate staffing resources as appropriate to engage with learners on relevant skill sets, e.g. financial literacy, knowledge of degree/graduation requirements, information literacy, etc.

Progress

2019 Status
Substantive Progress
MoneySmart Lakers continued to support many students in 2018-2019. We had over 230 individual appointments, and over 1,100 students attend presentations throughout the academic year. We also met with 220 students to go over financial aid exit counseling so they can be prepared to repay their student loans. GVSU employed over 6,200 students and paid over $17 million dollars in student wages in 2018-2019. The division also participated in new faculty orientation to familiarize faculty with educational technology available including Blackboard, and Banner as well as FERPA. We also conducted FERPA training sessions independently and some in collaboration with university counsel. A substantial number of IT training sessions were held (see discussion in Objective 1.D.1 Institutional Analysis supports student research projects by providing quantitative data, consultation on research design, and support for survey research projects. We conducted Banner INB training for faculty and staff that do course overrides.

2018 Status
Substantive Progress
The moneysmart laker financial literacy program served 1,600 students in the 2017-18 academic year. The program included outreach to faculty members, seminar presentation and individual student appointments. The MoneySmart programming was substantially revised to provide more on an impact to students. We employed over 6,600 student employees across the university. The team also expanded its efforts to high school students through a collaboration with Michigan GEAR UP. The division also participated in new faculty orientation to familiarize faculty with educational technology available including Blackboard, and Banner. We also conducted FERPA training sessions independently and some in collaboration with university counsel. A substantial number of IT training sessions were held (see discussion in Objective 1.D.1 Institutional Analysis supports student research projects by providing quantitative data, consultation on research design, and support for survey research projects. We conducted Banner INB training for faculty and staff that do course overrides.

Strategic Priority Area 2: Further develop exceptional personnel.

Outcome B: Grand Valley is diverse and inclusive.

Objective 2.B.1

Enrollment Development will require all staff members to attend new hire orientation, which includes intercultural training and development.

Progress

2019 Status
Achieved
All new hires in the Enrollment Development division participated in new hire orientation in 2019.

2018 Status
Achieved
All new hires in the Enrollment Development division participated in new hire orientation in 2018.

Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.

Objective 2.C.1

Each unit in Enrollment Development will maintain productive relationships with local, state, and national professional organizations appropriate to their field of work, e.g. AACRAO, NACAC, AACRAO-SEM, Educause.

Progress

2019 Status
Substantial Progress
Units in Enrollment Development maintain memberships in relevant professional organizations at both the state and national level. This includes Association for Institutional Research (AIR) and Michigan Association of State Universities (ASC),American Association of College Registrars and Admissions Officers (AACRAO), Michigan Association of College Registrars and Admissions Officers (MACRAO), Educause, National Association for College Admission Counseling (NACAC), National Association of Student Financial Aid Administrators (NASFAA), Michigan Student Financial Aid Association (MSFAA), Midwest Association of Student Financial Aid Administrators (MASFAA), Coalition of State University Aid Administrators (COSUAA) the Michigan College Access Network advisory board, MASU (Michigan Association of State Universities) .and Ellucian. Additionally we have strong collaborative relationships with the Michigan Association of State Universities and have participated in several state wide efforts including the CMVE Collaborative which focuses on educational efforts for military and veteran students and the Statewide Transfer Credit Initiative group. In 2019, staff from institutional analysis joined the Center for Educational Performance and Information (CEPI) P-20 Advisory Board.

2018 Status
Substantial Progress
Units in Enrollment Development maintain memberships in relevant professional organizations at both the state and national level. This includes Association for Institutional Research (AIR) and Michigan Association of State Universities (ASC), American Association of College Registrars and Admissions Officers (AACRAO), Michigan Association of College Registrars and Admissions Officers (MACRAO), Educause, National Association for College Admission Counseling (NACAC), National Association of Student Financial Aid Administrators (NASFAA), Michigan Student Financial Aid Association (MSFAA), Midwest Association of Student Financial Aid Administrators (MASFAA), Coalition of State University Aid Administrators (COSUAA) the Michigan College Access Network advisory board, MASU (Michigan Association of State Universities) .and Ellucian. Additionally we have strong collaborative relationships with the Michigan Association of State Universities and have participated in several state wide efforts including the CMVE Collaborative which focuses on educational efforts for military and veteran students and the Statewide Transfer Credit Initiative group.

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 2.D.1

Develop training programs that integrate technologies for faculty that are learner centered and pedagogically sound.

Progress

2019 Status
Substantive Progress
IT has developed and implemented a variety of training programs to meet the needs of faculty.

2018 Status
Substantial Progress
IT has developed and implemented a variety of training programs to meet the needs of faculty.

Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.

Objective 2.E.1

By 2021, 75% of Enrollment Development Staff will have participated in professional development opportunities.

Progress

2019 Status
Achieved
100% of staff in Records participated in professional development in the 2019 calendar year. 100% of Admissions staff participated in professional development in the 2019 calendar year. 100% of Institutional Analysis staff participated in professional development in the 2019 calendar year. 100% of Financial Aid staff participated in professional development in the 2019 calendar year. 89% of IT staff have participated in professional development in the 2019 calendar year.

2018 Status
Achieved
100% of IT staff have participated in professional development in the 2018 calendar year. 100% of records staff participated in professional development in the 2018 calendar year. Topics included Red Folder training and cultural sensitivity training. All pertinent staff received refresher notary training. 100% of staff in Financial Aid participated in professional development in the 2018 calendar year. 100% of staff in Admissions participated in professional development in the 2018 calendar year. 100% of staff in Institutional Analysis participated in professional development in the 2018 calendar year.

Strategic Priority Area 3: Ensure the alignment of institutional structures and functions.

Strategic Priority Area 4: Enhance the institution's image and reputation.

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