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Strategic Plan for University Development

Context For Planning

University Development supports the mission, the vision and the values of Grand Valley State University by securing friends, funds and resources in support of the priorities of the university. In this effort, the goals of the strategic plan adopted by the university and the implementation priorities as determined by the Senior Management Team guide us in our planning process. According we are focused on growing; endowments for scholarships and programs, Capital funds for prioritized projects, Operational funds to support the current programs, projects and students of the university as outlined in the strategic plan.

Mission

University Development helps Grand Valley State University fulfill its mission and realize its aspirations in three ways: (1) securing, stewarding and increasing financial support; (2) building meaningful partnerships with external and internal constituents; and (3) communicating the universitys character, quality, priorities and goals.

Vision

To provide funding, resources and opportunities enabling Grand Valley State University to educate students to shape their lives, the professions, and their societies.

Value Statement

Integrity: Firmly adhering to ethical principles, honesty and responsibility for actions. Respectful: Using courtesy and tact when interacting with team members regardless of position, role or title. Results-Oriented: Focused on achieving objectives established for self, university development and Grand Valley State University. Self-Motivated: Produces work of the highest quality with resources available while independently taking the initiative to continue to undertake projects for the good of the department and the university. Team Orientation: Strive to accomplish the goals of the department and the university by working together with others. Articulate: Clarity and effectiveness in all aspects of work and including written and oral communication while maintaining strict attention to detail. Actively works to support the strategic direction of University Development and Grand Valley State University.

Strategic Priorities, outcomes, and key objectives

Strategic Priority Area 1: Actively engage learners at all levels.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 1.A.3

Increase the donor funded fellowships and program funds available for graduate students to reduce the financial barrier that may prohibit them from participating in high impact learning experiences.

Baseline

36 donor funded scholarship/fellowship funds available to graduate students have been created at GVSU as of December 31, 2015.

Progress

2020 Status
Substantial Progress
As of December 31, 2020 there are 81 donor funded graduate fellowships/scholarships that were created

2018 Status
Substantive Progress
By year end the number of donor funded fellowships had grown to 65 at GVSU with the addition of three new fellowships.

Outcome B: Grand Valley is diverse and inclusive.

Objective 1.B.1

Increase the number of scholarship/fellowship funds available at GVSU that are available to students from diverse backgrounds in order to attract and retain potential students.

Baseline

Number of scholarships/fellowships in existence at GVSU as of December 31, 2015

Progress

2018 Status
Substantial Progress
There are now 526 scholarships that are available to students from diverse backgrounds.

2017 Status
Substantive Progress
Scholarships open to students from diverse backgrounds continues to be a priority with 509 in existence at GVSU as of December 31, 2017.

Objective 1.B.2

Increase the number and funding for donor funded scholarships at GVSU that are available to first-generation and non-traditional undergraduate students at GVSU.

Baseline

Number of scholarships available as of December 31, 2015.

Progress

2020 Status
Substantial Progress
510 donor funded undergraduate scholarships are available to first generation or non-traditional students at GVSU

2018 Status
Substantial Progress
There are 526 scholarships at GVSU that are open to first generation and non-traditional students at GVSU.

Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.

Objective 1.C.1

Progress

2018 Status
Substantive Progress
In 2018 we paid particular attention to the validity and active usage of the e-mail addresses that we had for alumni. We inactivated those e-mail addresses that were still linked to their GVSU student account that were no longer receiving or opening e-mails. While this reduced the percentage of alumni e-mails we had to 78%, the number of alumni verified addresses remains strong at 89,188.

2017 Status
Substantive Progress
Going from a baseline of 86.61% as of 12/31/2015, University Development Development Services along with Alumni Relations have substantially increased the percentage of alumni whom we are able to contact. We have grown from the 86.61% to a current 88% while the raw number of alumni continued to increase dramatically. This has been accomplished by a variety of tools including Linked in Data, Alumni finder, the on-line Alumni portals and through the efforts of Alumni Ambassadors.

Objective 1.C.2

Grand Valley continues to expand the individuals, corporations, foundations and organizations who financially support the institution through gifts, partnerships and collaborations that benefit the mission and students of Grand Valley State University.

Baseline

Number of individuals, corporations foundations and organizations who have financially supported GVSU as of December 31, 2015.

Progress

2020 Status
Substantial Progress
The number of individual donors to GVSU continued to remain strong in 2020 with 22,507 individual donors, 6,927 alumni donors, 1,927 parent donors, 1,230 faculty staff donors and 337 corporations and 98 foundation donors. Parents were off as we stopped soliciting parents in March as their students were sent home due to COVID.

2018 Status
Substantive Progress
In 2018 we continued to see good acquisition of alumni, parents and individuals donors to the university. Corporate and organization donors remained solid but did not grow at the same rate. In all 34,296 individuals, alumni, parents, faculty/staff, students and organizations made gifts tot he university in 2018.

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 1.D.1

University Development will seek private funds for budgeted and approved University priorities that supports innovative teaching, learning, integrative scholarly and creative activity, through the use of new technologies and facilities

Baseline

status of donor funding raised for budgeted and approved university priorities.

Progress

2020 Status
Substantial Progress
$15,153,176 was raised in 2020 for budgeted and approved special projects at GVSU.

2018 Status
Substantial Progress
In 2018 University Development received $26,144,999 in gifts and pledges for the budgeted and approved university priorities that supports innovative teaching, learning, integrative scholarly and creative activity through the use of new technologies and facilities.

Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.

Objective 1.E.2

University Development to continue to work with individuals, corporations, foundations and organizations to fund pass through scholarships on a yearly basis

Baseline

Pass through scholarships in existence as of December 31, 2015

Progress

2020 Status
Substantial Progress
163 donor funded pass through scholarships were active in 2020.

2018 Status
Substantive Progress
In 2018 there were 169 active annual donor funded scholarships that received funds and made student awards.

Objective 1.E.3

The number of externally funded undergraduate student scholarships increases by at least 50% from its 2015 level to at least 571 scholarships.

Baseline

Winter 2015 at 381

Progress

2020 Status
Substantial Progress
The number of externally funded scholarships has continued to grow towards the goal of 571 by 2021 with 556 in existence in 2020 with 510 directed at undergraduates..

2018 Status
Substantive Progress
In 2018 the number of donor funded scholarships had grown to 526 and of those 480 were directed at undergraduates.

Strategic Priority Area 2: Further develop exceptional personnel.

Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.

Objective 2.E.1

Expand the number and amount of donor funded project funds and endowments within academic units and areas to support university priorities as established by the President's cabinet of the university.

Baseline

Number and amounts of privately funded project funds and endowments at academic units and centers as of December 31

Progress

2020 Status
Substantial Progress
the number of program endowments held steady at 145 in 2020, significantly higher than in 2015.

2018 Status
Substantive Progress
By year end the number of donor funded project funds and endowments had grown to 127 within academic units and areas to support university priorities.

Strategic Priority Area 3: Ensure the alignment of institutional structures and functions.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 3.A.1

Obtain donor funds as budgeted for university approved capital projects related to high demand programs to increase our capacity to admit qualified students.

Baseline

Funding obtained/committed and booked for approved projects as of December 31, 2015

Progress

2020 Status
Substantial Progress
$2,363,077 in new capital gifts and pledges for university approved capital projects were received in 2020 bringing the total received during this strategic planning period to $50,650,661.

2018 Status
Substantial Progress
$14,249,901 in gifts and pledges were made in 2018 toward the approved capital projects of the university.

Strategic Priority Area 4: Enhance the institution's image and reputation.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 4.A.1

Grand Valley has the donor funded facilities and technology it needs to maintain a personal challenging and transformational learning environment.

Baseline

donor funds budgeted for approved GVSU priority projects have been or are on target.

Progress

2020 Status
Substantial Progress
$15,153,176 in gifts and pledges were received in 2020 for program, facility and technology needs of our students, bringing the cumulative figure for facility, technology and program funding by donors during this strategic plan period to $94,976,885..

2018 Status
Substantial Progress
In 2018 $14,249,901 in cash and pledges were raised form donors for the capital and technology priority projects of the university.

Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.

Objective 4.C.1

Continue to develop relationships, partnerships collaborations and connections with individuals, corporations, foundations and organizations on a local, regional, state, national and world community as appropriate, that enhances the donor funded financial support of the misison and projects of GVSU.

Baseline

Number and make-up of supporters of GVSU based on CASE VSE standards as of fiscal year end.

Progress

2020 Status
Substantial Progress
In 2020 we saw a reduction in parent giving and some corporate giving as the impact of the March shut down in Michigan was felt. Alumni donors were lower at 6,927 and parents were significantly down at 1,970 as we chose not to solicit them after March. Individual donors remained our largest group of donors at 22,507 while corporate 337, and foundation 98 were slightly off previous years..

2018 Status
Substantive Progress
In 2018 we saw the largest number of alumni donors give to Grand Valley at 7598. We also saw good representation from Parents at 2,447, Faculty/Staff at 599, Students at 282, Organizations at 652 and community donors at 22,718.

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