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Strategic Plan for University Development

Context For Planning

University Development supports the mission, the vision and the values of Grand Valley State University by securing friends, funds and resources in support of the priorities of the university. In this effort, the goals of the strategic plan adopted by the university and the implementation priorities as determined by the Senior Management Team guide us in our planning process. According we are focused on growing; endowments for scholarships and programs, Capital funds for prioritized projects, Operational funds to support the current programs, projects and students of the university as outlined in the strategic plan.

Mission

University Development helps Grand Valley State University fulfill its mission and realize its aspirations in three ways: (1) securing, stewarding and increasing financial support; (2) building meaningful partnerships with external and internal constituents; and (3) communicating the universitys character, quality, priorities and goals.

Vision

To provide funding, resources and opportunities enabling Grand Valley State University to educate students to shape their lives, the professions, and their societies.

Value Statement

Integrity: Firmly adhering to ethical principles, honesty and responsibility for actions. Respectful: Using courtesy and tact when interacting with team members regardless of position, role or title. Results-Oriented: Focused on achieving objectives established for self, university development and Grand Valley State University. Self-Motivated: Produces work of the highest quality with resources available while independently taking the initiative to continue to undertake projects for the good of the department and the university. Team Orientation: Strive to accomplish the goals of the department and the university by working together with others. Articulate: Clarity and effectiveness in all aspects of work and including written and oral communication while maintaining strict attention to detail. Actively works to support the strategic direction of University Development and Grand Valley State University.

Strategic Priorities, outcomes, and key objectives

Strategic Priority Area 1: Actively engage learners at all levels.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 1.A.2

Increase donor funded scholarships to reduce the financial barriers that may deter undergraduates from participating in high impact experiences

Baseline

As of December 31, 2015, G.V.S.U.had 403 donor funded scholarships.

Progress

2017 Status
Substantive Progress
In 2017 University Development was able to renew and creat 14 new undergraduate focused scholarships bringing the current level to 484 scholarships focused only on undergraduates at GVSU

Objective 1.A.3

Increase the donor funded fellowships and program funds available for graduate students to reduce the financial barrier that may prohibit them from participating in high impact learning experiences.

Baseline

36 donor funded scholarship/fellowship funds available to graduate students have been created at GVSU as of December 31, 2015.

Progress

2017 Status
Substantive Progress
In 2017 20 additional scholarships/fellowships were brought on line increasing the number of graduate scholarships/fellowships to 72.

Outcome B: Grand Valley is diverse and inclusive.

Objective 1.B.1

Increase the number of scholarship/fellowship funds available at GVSU that are available to students from diverse backgrounds in order to attract and retain potential students.

Baseline

Number of scholarships/fellowships in existence at GVSU as of December 31, 2015

Progress

2017 Status
Substantive Progress
Scholarships open to students from diverse backgrounds continues to be a priority with 509 in existence at GVSU as of December 31, 2017.

Objective 1.B.2

Increase the number and funding for donor funded scholarships at GVSU that are available to first-generation and non-traditional undergraduate students at GVSU.

Baseline

Number of scholarships available as of December 31, 2015.

Progress

2017 Status
Substantive Progress
Scholarships available to this population continues to be strong with 509 scholarships at GVSU available to first generation or non-traditional students

Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.

Objective 1.C.1

Progress

2016 Status
Minimal Progress
By 12/31/2015 we had e-mail or mail addresses on 86.61% of our Alumni population. During 2016 we used an alumni directory project, a Linked In Project and Donor Search data to verify alumni e-mails and addresses. We were able to increase the number of those alumni whom we were able to actually contact but as a result the overall percentage of alumni with verified e-mail or mail addresses declined slightly to 86.19% as the inactive e-mails and addresses were removed.

2017 Status
Substantive Progress
Going from a baseline of 86.61% as of 12/31/2015, University Development Development Services along with Alumni Relations have substantially increased the percentage of alumni whom we are able to contact. We have grown from the 86.61% to a current 88% while the raw number of alumni continued to increase dramatically. This has been accomplished by a variety of tools including Linked in Data, Alumni finder, the on-line Alumni portals and through the efforts of Alumni Ambassadors.

Objective 1.C.2

Grand Valley continues to expand the individuals, corporations, foundations and organizations who financially support the institution through gifts, partnerships and collaborations that benefit the mission and students of Grand Valley State University.

Baseline

Number of individuals, corporations foundations and organizations who have financially supported GVSU as of December 31, 2015.

Progress

2017 Status
Minimal Progress
Due a change in the timing of certain appeals targeted at alumni and individuals in the community, we saw a slight drop in overall support as they moved from calendar year 2017. IN 2017 there were 39,361 individuals, corporations, foundations and organizations who financially supported GVSU with a gift. In 2018 we have seen an uptick in the numbers versus previous years indicating that new donors and renewing donors are coming on board with giving.

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 1.D.1

University Development will seek private funds for budgeted and approved University priorities that supports innovative teaching, learning, integrative scholarly and creative activity, through the use of new technologies and facilities

Baseline

status of donor funding raised for budgeted and approved university priorities.

Progress

2017 Status
Substantive Progress
In 2017 University Development made substantial progress in this area bringing in $ 23,085,405 in funds towards the budgeted and approved priorities of the university.that support innovative teaching, learning, integrative scholarly and creative activity, through new technologies and facilities.

Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.

Objective 1.E.2

University Development to continue to work with individuals, corporations, foundations and organizations to fund pass through scholarships on a yearly basis

Baseline

Pass through scholarships in existence as of December 31, 2015

Progress

2017 Status
Substantive Progress
As of December 31, 2017 there was a significant increase in pass through (annually funded) donor scholarships with the total standing at 161.

Objective 1.E.3

The number of externally funded undergraduate student scholarships increases by at least 50% from its 2015 level to at least 571 scholarships.

Baseline

Winter 2015 at 381

Progress

2017 Status
Substantive Progress
Of the externally funded scholarships at GVSU 484 are currently available to undergraduate students as of December 31, 2017

Objective 1.E.4

By 2021 increase the number and the corpus amounts of donor funded scholarship endowments at GVSU to grow the endowment corpus by 45% above its 2015 level to a targeted amount of $38,605,313

Baseline

Scholarship endowment corpus as of December 31, 2015

Progress

2016 Status
Substantive Progress
By December 31, 2016 the Scholarship Endowments had increased to 39,305,480 from the previous years 36,402,200

2017 Status
Substantial Progress
IN 2017 the value of donor funded endowed scholarships increased to $55,492,411 as of December 31, 2017.

Strategic Priority Area 2: Further develop exceptional personnel.

Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.

Objective 2.E.1

Expand the number and amount of donor funded project funds and endowments within academic units and areas to support university priorities as established by the President's cabinet of the university.

Baseline

Number and amounts of privately funded project funds and endowments at academic units and centers as of December 31

Progress

2017 Status
Substantive Progress
by December 31, 2017 Program and donor funded project funds had increased to 123 within academic units and areas.

Strategic Priority Area 3: Ensure the alignment of institutional structures and functions.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 3.A.1

Obtain donor funds as budgeted for university approved capital projects related to high demand programs to increase our capacity to admit qualified students.

Baseline

Funding obtained/committed and booked for approved projects as of December 31, 2015

Progress

2017 Status
Substantive Progress
In 2017 the donors to the university continued to show their support for our projects through gifts totaling $7,046,188 bringing our capital gifts to $15,830,828 since 2015.

Strategic Priority Area 4: Enhance the institution's image and reputation.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 4.A.1

Grand Valley has the donor funded facilities and technology it needs to maintain a personal challenging and transformational learning environment.

Baseline

donor funds budgeted for approved GVSU priority projects have been or are on target.

Progress

2017 Status
Substantive Progress
In 2017 an additional $7,046,188 was raised in capital and technology funds towards the goal of this area of the strategic plan.

Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.

Objective 4.C.1

Continue to develop relationships, partnerships collaborations and connections with individuals, corporations, foundations and organizations on a local, regional, state, national and world community as appropriate, that enhances the donor funded financial support of the misison and projects of GVSU.

Baseline

Number and make-up of supporters of GVSU based on CASE VSE standards as of fiscal year end.

Progress

2017 Status
Substantive Progress
In 2017 the strongest area of donor growth was concentrated in community based individuals donors significantly increasing over the previous years. Other areas showed slight declines as solicitation strategies and timing changed. In 2017 we saw commitments from the following groups, Alumni 7,222, Parents 2,322, Faculty Staff 644, Students 295, Organizations 689, Individuals 28,189, Total 39,361

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