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Strategic Plan for University Development


The mission of University Development is to grow and broaden philanthropy on behalf of Grand Valley State University. With students at our center, we will increase the total dollars raised by pursuing investments that mobilize generosity in new ways and recognize a greater number of participants as philanthropists.


University Development is an agile and flexible team leading the way toward Grand Valley State University's collective vision through the power of philanthropy. Our team tells compelling stories about Grand Valley that inspire donors to support student success across a lifetime of learning. We foster donor engagement in the work of the university to empower a prosperous and equitable future for every member of our community.

Values Statement

Planning Process


We have prioritized the creation of cross-divisional collaborative workgroups to progress specific strategic goals and have integrated regular progress on those goals into divisional meetings, and performance reviews. All staff are expected to participate in our work toward strategic priorities. Throughout our strategic planning process, we have extended invitations to workgroup members outside of our division, and have collaborated with staff in Seidman College of Business, the College of Liberal Arts and Sciences, Alumni Relations, the Career Center, and Inclusion and Equity to ensure participation and input from stakeholders across the university. 

Building Capacity

Over the past year, University Development has undertaken an entire division restructuring to better align with the needs of the university and our key stakeholders and to better advance our strategic priorities. In addition to creating cross-team collaborative workgroups to advance our priorities, we have allocated resources toward the advancement of strategic goals. One example of resource allocation aligned with strategic priorities includes our FY23 goal to build stronger partnerships with academic units and colleges. This work was supported by the creation of the new role, Senior Director of College Advancement. A new staff member has joined that team at a Manager level, and a current posting is live for an Associate Director of College Advancement who will hold dual reporting lines to the College of Liberal Arts and Sciences and University Development.

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