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Strategic Plan for Public Broadcasting

Context For Planning

WGVU Public Media opens up a world of possibilities for our community and enables the students, faculty, and staff of Grand Valley State University to explore through the power of media. WGVU Public Media, PBS & NPR, is committed to offering everyone an opportunity to make a difference and be more.

Mission

 Connect our communities by using the strengths of public media to educate, inform, inspire and entertain.

Vision

Be the most trusted source of high-quality cultural, educational, and entertainment programming, content, and delivery to meet the diverse needs of our community.

Value Statement

We value in each other a hard working, cheerful, and dependable team that strives to work together and respect each others diverse skill sets.

Strategic Priorities, outcomes, and key objectives

Strategic Priority Area 1: Actively engage learners at all levels.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 1.A.1

Evaluate all local and syndicated WGVU Public Radio (NPR) & WGVU Public Television (PBS) programming on all platforms to determine its relevance and fiscal viability. Annually evolve programming to grow and engage a younger demographic within the West Michigan Broadcast coverage area.

Baseline

Use ratings, research and financial documents for all platforms (AM/FM/TV/Digital).

Progress

2017 Status
Substantial Progress
WGVU added a local 30 minute show in partnership with GVSU students from the Multimedia Journalism Program. The program airs on our "Life" channel 35-3/52-3 and may be moved to 35-1/52-1 as it progresses. Added PBS Kids 24 hour channel on 35-2/52-2 and on cable (Comcast & Charter)

Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.

Objective 1.C.1

Grow usage of WGVU Learning Media free site.

Baseline

Strive to grow user participation numbers by 5% annually.

Progress

2017 Status
Minimal Progress
Due to PBS offering the Learning Media/Custom site for free the value and sale ability is gone and this Objective should now be changed to "Grow Learning Media". Page view average has grown from 35,288 to 43,279 as of January 2018.

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 1.D.1

Evaluate WGVU Public Media staff social media skill sets and teach/grow interactive environment. Connect with our customers using social media. Strive to grow social media presence and depth across all platforms through increased digital content.

Baseline

Strive to grow WGVU Public Media presence across social media platforms.

Progress

2017 Status
Substantial Progress
Hired a part-time Digital Coordinator. Social Media interaction has grown per month from 102,621 to 456,543 from December 2016 to 2017. Digital content has also grown through our "Digital Shorts" videos on our website. WGVU has added web streaming to resources offered for events (internal and external).

Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.

Objective 1.E.1

Research, contact and strive to grow new revenue streams.

Baseline

Strive to grow current "new business" revenue numbers yearly by 2% across all platforms.

Progress

2017 Status
Substantive Progress
Revenue has grown for business development and membership. Create new events (LZ Michigan, Perrin Brewing, & screenings) for additional revenue. Collaborated with PBS to launch WGVU Passport.

Strategic Priority Area 2: Further develop exceptional personnel.

Outcome B: Grand Valley is diverse and inclusive.

Objective 2.B.1

Grow WGVU Public Media staff diversity across all media platforms & departments. Increase staff awareness of equity and inclusion.

Baseline

Strive to have WGVU Public Media directly reflect community diversity numbers.

Progress

2017 Status
Substantive Progress
WGVU has added Inclusion and Equity Committee. Increased focus during hiring process on establishing a diverse staff. Entire staff attending diversity/inclusion programs (one minimum per school year)

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 2.D.1

Develop WGVU Public Media staff to reflect our Strategic Plan values. Strive to improve our working environment.

Baseline

Strive to grow from previous year survey results. Retest every year to determine growth.

Progress

2017 Status
Substantive Progress
Communication has improved across all departments. Long range planning meetings, content meetings and technical issue meetings were added. Planning and teamwork still has challenges but is on the rise. Monthly station awards for superior performance has been well received. Hot Dog grill out in the summer and pot lucks continue and have been successful. EPDP reviews/updates have improved communication and direction of WGVU. Still work to be done training and mentoring. We continue to support and encourage staff participation and development through conferences, webinars, lectures, & classes offered from GVSU, PBS, NPR and others.

Strategic Priority Area 3: Ensure the alignment of institutional structures and functions.

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 3.D.1

Continually update WGVU Public Media digital and web presence including look and functionality.

Baseline

Strive to grow engagement, navigation, and usage of WGVU digital assets.

Progress

2017 Status
Substantial Progress
Website is launched. Look is vastly improved but work still to be done on search and functionality options. Improvements to digital content through launch of "Digital Shorts" has been substantial. Streaming equipment added and providing a new distribution platform.

Strategic Priority Area 4: Enhance the institution's image and reputation.

Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.

Objective 4.A.1

Research our WGVU Public Media internal and external brand. Formulate a comprehensive plan to inform and engage viewers/listeners about who we are, and what we provide as a service of GVSU.

Baseline

Grow brand awareness based on research project results.

Progress

2017 Status
Substantive Progress
WGVU added marketing billboard and bus advertisements to raise awareness of who we are in the community. We continue to extend brand awareness through "ENGAGE" partnership with leaders in the community. Added Landing Zone 2017 (September) to honor veterans in our community and across the state.

Objective 4.A.2

Continued improvement of WGVU Public Media content delivery systems.

Baseline

Strive to expand quality programming & entertainment (Radio, Television, & Web) platforms from current delivery model.

Progress

2017 Status
Substantial Progress
Added PBS Kids Channel. Added streaming services to WGVU & other West Michigan regional events. Launched new and improved WGVU.org website.

Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.

Objective 4.D.1

Improve sustainability effort across all WGVU Public Media departments.

Baseline

Strive to grow from current sustainability medium numbers.

Progress

2017 Status
Substantive Progress
We are making improvements to our sustainability efforts, particularly to our wine events. We are working effectively with the GVSU Office of Sustainability Practices to make incremental growth from year to year. We have also made improvement in decreasing paper copies of inter-office documentation with the corresponding increase in routing. Worked effectively with GVSU Office of Sustainability to make the festival at LZ Michigan a Zero Waste event.

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