The Master of Science in Communications (M.S.) is a versatile program that meets the needs of communication professionals. Individuals in public relations, advertising, promotions, journalism, broadcasting, and health communication, to name a few, as well as those seeking to enhance their organizational effectiveness, find the communications program to be rewarding and beneficial.

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Michigan Job Growth by 2024
GVSU Ranking as West Michigan Talent Provider
Communication Professional Salary Range
$63,377  Average

Source: EMSI, 2020


Communications is a broad but versatile area of study that can be applied to a variety of fields. According to 2020 EMSI data, opportunities for communication professionals should increase by 10% in Michigan and 9% in the U.S. by 2024. That is a difference of 4,839 and 168,238 jobs, respectively. The median annual wage for communication professionals is $63,377 but varies by profession and job title, due to the wide range of career paths a communications degree holder can take. A marketing manager, for example, made a median annual wage of $124,467, while a social and community service manager made $71,635. Graduates with a Master of Science in Communications from GVSU could hold a variety of job titles:

  • Product Managers
  • Research Analysts (Life, Physical, Social Science)
  • Marketing Managers
  • Marketing Directors
  • Business Development Managers
  • Brand Managers
  • Business Development Directors
  • Vice Presidents
  • Communications Managers
  • Research Specialists

Source: EMSI, 2020

The Skills Employers Want

The M.S. in Communications degree at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings.

Advanced Skills

  • Strategic Planning
  • New Product Development
  • Forecasting
  • Business Development
  • Product Management
  • Public Relations
  • Marketing Strategies
  • Budgeting
  • Customer Relationship Management
  • Marketing Communications

Common Skills

  • Leadership
  • Management
  • Sales
  • Communications
  • Presentations
  • Innovation
  • Research
  • Operations
  • Written Communication
  • Problem Solving

Source: EMSI, 2020

Other Reasons to Study Communications at GVSU

  • First-rate Faculty. Faculty in the Communications program are engaged teachers and active scholars with various, and complementary areas of academic and professional expertise.
  • Flexible Degree. Communication studies majors have flexibility, options, and electives within their curriculum.
  • Experiential Learning. Communication studies majors have opportunities to develop their talents and gain professional experience, which includes the campus newspaper (Lanthorn), student-run television (GVTV) and radio (Whale), opportunities with the visual and performing arts, and internships in professional settings, both on campus (PBS/NPR) and off campus.
  • Career-focused. Graduates of the program seek employment throughout professional communication, and they can pursue graduate education.

Courses Offered

The Communications, M.S. is 36 credits and when taken part-time can be completed in two to three years. The curriculum includes coursework covering a wide variety of communication topics, including courses from other major programs within the School of Communications relevant to communication studies. Visit the online catalog for course offerings and degree requirements.

Course Offerings


The Communications, M.S. application deadlines are July 15 for Fall semester, November 1 for Winter semester, and April 1 for Spring/Summer semester. Applications may be considered after the deadlines. The $30 application fee is waived if you’ve already applied to Grand Valley. Visit the online catalog for admission requirements for this program.

Admission Requirements


When you became a Laker, you opened up a lifetime of learning, and now alumni like you can use your Laker Lifetime Learning (L3) account for classes that provide greater knowledge and new skills. Your account is waiting for you to use for future classes at GVSU. All you have to do is click on the button below to find out more.

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For more information on tuition and fees, please visit the costs portion of the GVSU Financial Aid website. For financial support, scholarship search, and filing for FAFSA, please visit the GVSU Financial Support website.

Note: Grand Valley does not charge a higher tuition rate based on residency. Tuition is based on the program in which you chose to enroll.

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