Located in the Bicycle Factory on the City Campus, the Johnson
Center for Philanthropy has collaborated on two major national
research studies.
Photo Credit:
Cory Morse
Research on charitable giving has grown as Grand Valley’s Dorothy A.
Johnson Center for Philanthropy expands opportunities to analyze data
and share insights on donor-advised funds (DAFs), the fastest-growing
giving tool in philanthropy today.
DAFs are similar to a charitable checking
account. Donors make donations to a designated account held by a
public charity serving as a host organization. Donors can take an
immediate tax deduction and their funds stay in place, typically
accumulating in value depending on the host’s management. Donors can
then “recommend” grants from that account to charities of their choice
over time, and the host organization will manage the transaction.
Five years ago, the Council of Michigan Foundations commissioned the
Johnson Center for Philanthropy to study DAFs at community foundations
in Michigan, leveraging the university’s data and confidentiality
protections, and its research independence.
What started as a $40,000 project has since grown in scope and
partners, now reaching $1 million-plus in work with opportunities for
ongoing national research.
That work has led the Johnson Center to join the Donor Advised Fund
Research Collaborative (DAFRC), a group of researchers from DePaul
University, Brigham Young University and the Indiana University Lilly
Family School of Philanthropy, as well as current and former students
at those institutions.
As part of DAFRC, the Johnson Center has co-conducted two major
national research studies, including the largest multi-year
transaction- and account-level study of DAFs. Recently, DAFRC has led
the longest-running annual report of DAFs in the U.S. The latest
report, published in November, shows that DAF assets officially topped
$326.5 billion in 2024, with DAF donors recommending $64.9 billion in
grants and gifts to nonprofits, a 19% increase from 2023. DAF giving
now accounts for more than 15% of all U.S. charitable giving.
This research helps ensure donors, nonprofits, fundraisers and
researchers have access to high-quality data and trends about DAFs. As
a partner in the DAFRC, the Johnson Center for Philanthropy furthers
Grand Valley’s collaborative history with researchers and institutions
of higher education alike that share similar interests, commitment to
rigorous scholarship and a drive for practice-oriented research.
— Tory Martin is the director of engagement and knowledge building
for the Johnson Center for Philanthropy.