Clubs are encouraged to use social media to help raise awareness about their team, promote upcoming events, and highlight results. To ensure clubs are compliant with social media use, they must follow the policies below:

• Must use a graphic that meets logo guidelines as outlined in the Club Sport Logo Guidelines & Ordering Apparel section.
• Must have the word "CLUB" on the account name (i.e. GVSU Dodgeball Club, not GVSU Dodgeball)
• Do not post content that would harm GVSU's reputation.
• Be professional, respectful, positive, and appropriate with all content posted.
• Avoid content that may be considered objectionable or inflammatory. 
• Must have a disclaimer in the bio/about section that includes "Official account for the (sport) Club. Content is not an official representation of Grand Valley State University".

Teams are encouraged to take time to review appropriate social media use with all participants prior to each season. Club Sports Administration reserves the right to remove any content deemed inappropriate at any time.

Club Sports gets access to 40% off MSRP for specified Adidas, Nike, and Under Armor apparel and 30% off shoes and accessories.  Additionally, we now receive 10% off BSN branded products

All team orders and inquiries should be placed through Anna [email protected] 

All available catalogs can be found in the BSN Playbook or BSN Vault but please note that inventory levels may vary and some items may not be available or delayed.  

BSN suggests using the following catalogs for the highest probability of in-stock items.  A personalized team store may also be set up for friends and family ordering.  Please email [email protected] for more information.

When orders are received, club on-campus bank accounts will be charged for the total amount due. You can also purchase through your donation account per requested.

All clubs wishing to advertise/post on campus are required to follow the University posting policies.

All vendors that will be printing your items with GVSU logos must be licensed through the Affinity Licensing Company in order to print any GVSU marks. If your vendor does not hold a current license, it is up to the club to work with the vendor to pay the fee and get licensed.

Campus Life Night

Campus Life Night is a great way to learn about the over 300 registered student organizations on campus, campus resources, and local businesses and non-profits. Campus Life Night is a great event for member recruitment and promotion of your club. This event is solely managed by the Office of Student Life. All communication about this event should be sent to Student Life Staff. 

Club Planned Events

Any events outside of regular competitions, practices, and workouts should be reviewed with Club Sports Administration prior to planning to ensure proper accommodations and policies are able to be met. 

Requesting Use of Logo

All use of artwork using GVSU intellectual property or representing a GVSU Club Sports organization must be requested for approval by Club Sports Administration. Please use the Apparel Request Form to submit.

Once your design has been approved, please work with the design team from one of our preferred vendors to create artwork or logos. Preferred vendors have a copy of our brand book that contains all program and individual club logos with guidelines on proper use.

Club's are not permitted to create their own logos without following the policies below or the Grand Valley State University Institutional Marketing policies. 

GENERAL GUIDELINES for the Athletics "GV" Logo 

*This logo may only be used on internal team apparel*

1. This logo may be used alone or with their sport name and word CLUB (e.g. Dodgeball Club) on internal team apparel items or competition uniforms. 
   1. Both the sport name and word club must be clearly visible in relation to the logo. 
      1. The use of nicknames for individual clubs are permitted, but does not suffice for clear identification.
2. Plumbers Gothic (BOLD, Italicized, and in ALL CAPS) font or the College (BOLD, ALL CAPS) font must be used on all printed items for the clubs name. 
   1. Numbers and athlete names on jerseys and uniforms must also use these fonts.
   2. Any additional text is permitted and can be printed in any font.
3. Sport specific graphics may be used with this logo, but must include the sport name and the word CLUB. Sport specific graphics must be approved by Recreation & Wellness before use.  
   1. Graphics cannot be behind or on top of the university logo. 
4. Use of the words LAKER or LAKERS is permitted stand-alone or with their sport name and word CLUB.
5. Any use or resemblance to Louie the Laker is not allowed on any item.
6. Alterations of any kind or recoloring are not permitted.
7. Sponsors cannot be displayed in conjunction with this logo.
8. This logo cannot be used on any marketing materials, social media, or friends and family apparel.

GENERAL GUIDELINES for the Club Sports "GVSU" Logo

1. Items do not need to display the word club next to a sports name, unless there is a varsity counterpart at GVSU (e.g. Softball). 
   1. This logo may also be used alone on apparel items or competitive uniforms.
2. Plumbers Gothic (BOLD, Italicized, and in ALL CAPS) font or the College (BOLD, ALL CAPS) font must be used on all printed items for the clubs name. 
   1. Numbers and athlete names on jerseys and uniforms must also use these fonts.
   2. Any additional text is permitted and can be printed in any font.
3. The use of nicknames for individual clubs are permitted with this logo, with approval from Recreation & Wellness. 
4. Sport specific graphics may be used with this logo, but must include the sport name and the word CLUB. Sport specific graphics must be approved by Recreation & Wellness before use.  
   1. Graphics cannot be behind or on top of the university logo. 
5. Use of the words LAKER or LAKERS is permitted stand-alone or with their sport name and word CLUB or with the sport specific GVSU Club Sports logos
6. Any use or resemblance to Louie the Laker is not allowed on any item.
7. Alterations of any kind or recoloring are not permitted.
8. Sponsors may be displayed in conjunction with this logo.
9. Items with this logo may be sold for fundraising purposes through approved vendors.

Violations

Violations will be subject to review by Institutional Marketing, Recreation & Wellness Staff, and the Club Sports Executive Board. Sanctions may include: fines, suspension or cancellation of facility reservations, revocation of recognized registered student organization status, and immediate confiscation of non-conforming merchandise with replacement costs charged to the offending club.

Media Inquiries

Club Sport participants, coaches, or any affiliates are not permitted to speak with outside media without prior approval from Club Sports Administration. If you or a member of your club is contacted by a media representative outside of GVSU, please refer them to reach out to club sports staff. 

Press Releases

Clubs are responsible for submitting content to Club Sports Administration to post on the Club Sports Website through the LakerScore report link. This may include special announcements, results, or information about upcoming events. Keep in mind that Club Sports Administration cannot post information that is not clearly communicated.

Club Sports organizations cannot create their own website. All clubs must use the provided GVSU site  as their official website.

Club e-boards are responsible for maintaining and updating their individual site.  Regular updates to your website is required to remain in good standing.

For assistance with permissions or updating a site please contact [email protected]