2016-2017 Undergraduate & Graduate Catalog
Bachelor of Business Administration in Marketing
Requirements for the B.B.A.
Core Courses
All business core courses acquaint you with various fields in business and help you learn to communicate, to interact, and to assume responsible positions in your chosen field.
For a major in business administration, you must complete the following courses:
- ACC 212 - Principles of Financial Accounting Credits: 3
- ACC 213 - Principles of Managerial Accounting Credits: 3
- BUS 201 - Legal Environment for Business Credits: 3
- BOTH ECO 210 - Introductory Macroeconomics Credits: 3 AND ECO 211 - Introductory Microeconomics (3 credits) OR ECO 200 - Business Economics (3 credits)
- Upper-division economics course (not ECO 490) Credits: 3
- FIN 320 - Managerial Finance Credits: 3
- MGT 268 - Business Processes and Management Information Systems Credits: 3
- MGT 331 - Concepts of Management Credits: 3
- MGT 366 - Operations Management Credits: 3
- MGT 495 - Administrative Policy Credits: 3
- MKT 350 - Marketing Management Credits: 3
Students are required to select one class from the following list. This course may count toward the major or minor if applicable.
- ACC 333 - Corporate Governance and Accounting Ethics Credits: 3
- ECO 440 - Public Economics and Ethics Credits: 3
- FIN 330 - Ethics in Finance Credits: 3
- MGT 340 - Ethics and Business, Social Justice and Sustainability Credits: 3
- MGT 438 - Business Ethics Credits: 3
- MKT 375 - Marketing Ethics Credits: 3
Required Business Electives
Three upper-division Seidman courses are not applied to the major or minor (nine credits total). However, these courses can be applied toward a second business major.
Electives
Students may elect nonbusiness or business courses to fulfill their elective course requirements. Students may apply up to six hours of internship and independent research credit, in any combination, toward their degree requirements. Business majors may not take any of the major courses, except the internship, on a credit/no credit basis.
Requirements for a Major in Marketing
This 18-credit-hour emphasis is very application-oriented and stresses interaction with many leading regional business organizations.
Required Courses:
Business core
- CIS 150 - Introduction to Computing (3 credits)
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
- STA 215 - Introductory Applied Statistics (3 credits)
- Three additional marketing electives at or above the 300-level.
Quantitative Group - choose one:
- MGT 361 - Management Science (3 credits)
- MTH 122 - College Algebra (3 credits)
- MTH 125 - Survey of Calculus (3 credits)
- MTH 201 - Calculus I (4 credits)
- PHI 103 - Logic (3 credits)
Sales
This emphasis is designed to provide students interested in sales the appropriate knowledge and skills necessary to become a professional sales person. The focus of the emphasis is directed towards the utilization of selling strategies and skills necessary for the sales professionals in contemporary marketing organizations. Specific attention is directed towards business-to-business conditions and the relationships required of salespeople in these situations. Students with this emphasis obtain sales positions for business-to-business firms, including manufacturers, wholesalers, and retailers of goods and services.
Required Courses:
Business core,
- CIS 150 - Introduction to Computing Credits: 3
- MKT 351 - Consumer Behavior Credits: 3
- MKT 352 - Marketing Research Credits: 3
- MKT 353 - Marketing Negotiations Credits: 3
- MKT 356 - Professional Selling Credits: 3
- MKT 451 - Marketing Strategy Credits: 3
- MKT 456 - Sales Management Credits: 3
- STA 215 - Introductory Applied Statistics Credits: 3
Quantitative Group - choose one:
- MGT 361 - Management Science Credits: 3
- MTH 122 - College Algebra Credits: 3
- MTH 125 - Survey of Calculus Credits: 3
- MTH 201 - Calculus I Credits: 4
- PHI 103 - Logic Credits: 3
Distribution and Logistics
The field of distribution and logistics focuses on designing and implementing the best strategy for companies to use in physically getting goods to their customers in a way that maximizes customer service and minimizes total logistics costs. Attention is directed towards the strategic management of distribution assets, customer service, finished goods inventory control, transportation, warehousing and international distribution planning. Students graduating with a logistics background are employed in a number of industries, with strong demand nationally in the auto industry, appliances industry, grocery industry, retail chain sector, wholesale sector, and each of the transportation modes.
Business Core
- CIS 150 - Introduction to Computing (3 credits)
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 354 - Distribution Institutions and Logistics (3 credits)
- MKT 355 - International Logistics (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
- MKT 457 - Logistics and Transportation (3 credits)
- STA 215 - Introductory Applied Statistics (3 credits)
Quantitative Group - choose one:
- MTH 122 - College Algebra (3 credits)
- MTH 125 - Survey of Calculus (3 credits)
- MTH 201 - Calculus I (4 credits)
- PHI 103 - Logic (3 credits)
- MGT 361 - Management Science (3 credits)