Skip to main content

2014-2015 Undergraduate & Graduate Catalog

Search Help

Broadcasting - Program Description

For additional information about opportunities your college offers, please refer to the School of Communications.


The broadcasting major prepares students for entry into a range of media outlets including: television, radio, online publications and multimedia production companies. This is an especially exciting time for broadcasters, who will be a part of the creation of the new media.

The core is required of all majors. It ensures that students will have broad understanding of the history, operation, regulation of broadcast media, and economic, social, and cultural influences on those media. The major then divides into two tracks, broadcast production and broadcast news. The overriding objective of both tracks is to provide the intellectual and ethical tools that will allow students to operate successfully and responsibly in the professional world of broadcasting.


Broadcast majors are strongly encouraged to take multiple internships in a variety of settings: radio and television stations, online publications and newspapers. Most local media have developed online services, where students also find a variety of internship opportunities. Students may apply up to 15 internship credits toward graduation. Students are strongly urged to work closely with their faculty advisor or internship coordinator in identifying internships that best suit their interests and career ambitions.

Broadcasting majors are offered internship opportunities with television, radio, and cable stations in West Michigan. The Grand Rapids area is a top-50 market for television and it features three commercial television stations, two public TV/radio stations and approximately 40 radio stations.

The following programs are available:

Bachelor of Arts or Bachelor of Science in Broadcasting

If you are in need of assistance please submit any questions or comments.