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2012-2013 Undergraduate & Graduate Catalog

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HTM 452 - Hospitality Marketing

Applications of basic marketing principles and strategies to hospitality and leisure services. Discussions will define specific hospitality and tourism market segments and address the various personal and nonpersonal sales and promotional tools available to the manager of an intangible product. Offered fall and winter semesters. Prerequisites: STA 215 and MKT 350.

Credits: 3

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