Business Analytics
Undergraduate Badge
Grand Rapids • Face to face • 9 Credits
Business analytics involves using data analysis and statistical methods to make informed business decisions and improve performance.
Overview
Grand Valley’s Business Analytics Undergraduate Badge is designed for students who want to build their skills in using data to make smart business decisions. This program gives students a strong foundation in data analysis tools and techniques that are essential in today’s data-driven industries. It’s a great option for students looking to add value to their major, improve job readiness, or prepare for graduate studies.
In this program, students will take courses that cover key topics such as data management, visualization, statistical analysis, and predictive modeling. They will learn how to work with real-world business data using software tools and techniques that are commonly used in the field. These courses are designed to help students turn raw data into meaningful insights that support business goals and problem-solving.
Studying Business Analytics at GVSU is a smart choice because:
- It gives students practical, in-demand skills that can be applied across many careers—from marketing and finance to operations and consulting.
- As businesses increasingly rely on data to guide decisions, having a badge in analytics shows that you’re prepared to contribute in a meaningful way.
- Whether you're looking to stand out in the job market or add a valuable skill set to your degree, this program helps you stay competitive and forward-thinking.
A digital badge, or badge, is a record of achievement that recognizes a student's completion of a coherent and meaningful academic experience. GVSU offers both credit and noncredit-bearing badges as digital credentials. Credit-bearing badges include anywhere from 0.5 to 15 academic credits and may include additional noncredit criteria. Credit-bearing badges are also posted to the academic transcript.
Admission Information
Admissions to complete a digital badge is open to both degree and nondegree seeking students. If you are not currently a Grand Valley student, start your application here.
For current GVSU students:
- Declare your badge via myBanner. Login to Banner Self-Service, click on Student, Student Records, Add a Certificate or Badge to your Program, Select the appropriate badge from the drop down list, and click Submit.
- Speak with the appropriate badge coordinator to ensure criteria are being met. You will be able to track your progress toward the badge in myPath as well!
- Once you are done with the requirements, apply to receive the badge via myBanner.
- Once the completion of your badge has been verified, the badge will be posted to your student record and will be viewable on your transcript. In addition, your digital badge will be posted on Credly.com.
Seidman College of Business
gvsu.edu/seidman
50
Front Avenue SW
(616) 331-7500
Career Opportunities
Develop and implement a set of techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software. Apply data mining, data modeling, natural language processing, and machine learning to extract and analyze information from large structured and unstructured datasets. Visualize, interpret, and report data findings. May create dynamic data reports.
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 59,106.50 | 10% |
| $ 77,678.79 | 25% |
| $ 98,859.46 | 50% |
| $124,676.44 | 75% |
| $148,209.81 | 90% |
Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.
Top skills- Reading Comprehension
- Critical Thinking
- Active Learning
- Active Listening
- Speaking
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 59,106.50 | 10% |
| $ 77,678.79 | 25% |
| $ 98,859.46 | 50% |
| $124,676.44 | 75% |
| $148,209.81 | 90% |
Examine, analyze, and interpret accounting records to prepare financial statements, give advice, or audit and evaluate statements prepared by others. Install or advise on systems of recording costs or other financial and budgetary data.
Top skills- Reading Comprehension
- Critical Thinking
- Active Listening
- Speaking
- Judgment and Decision Making
Earnings statistics
| Annual Earnings | Percentile |
|---|---|
| $ 48,805.51 | 10% |
| $ 61,191.77 | 25% |
| $ 77,463.63 | 50% |
| $102,634.81 | 75% |
| $137,707.17 | 90% |
117K
GVSU Alumni in Michigan
"One of the Top Public Universities in America"
- Niche.com
#1
University in Michigan by Employers
Scholarships
Grand Valley State University offers a wide variety of merit-based
scholarships. For information on all of the scholarships that are
available to students, please visit Scholarships at GVSU.
Grand Valley offers myScholarships
(a scholarship matching tool) to help admitted students match
with GVSU scholarships, as well as external scholarship opportunities.
myScholarships will prompt you to answer questions to help match you
to scholarships for which you might qualify.
Embedded in a Real Business Hub
The L. William Seidman Center sits in the heart of downtown Grand Rapids, placing students steps away from major employers, networking events, and internships. This downtown advantage gives students daily exposure to the region’s business ecosystem.
A Unique Real-World Simulation Space
In 2025, Seidman opened a cuttingedge Experiential Learning and Sales Lab, designed to simulate real business environments such as:
-
Negotiation rooms
-
Boardrooms
-
Sales pitch spaces
The lab records verbal and nonverbal communication, helping students refine professional skills. Students who train in this environment show a 50% faster rampup in productivity with employers.
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