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Business, General B.B.A.

General business is the most flexible of all business majors. It allows you to select courses from across all business disciplines rather than concentrating on a specific area. It develops your ability to perceive, identify and analyze problems, communicate potential solutions, make decisions, and monitor results.

Visit the program website for more information.

Program Overview

General business majors pursue the bachelor of business administration (B.B.A.) degree and typically fall into one of two groups:

  • Those who prefer to take a generalist approach to their business education.
  • Those who have entrepreneurial interests.

Why Study General Business at Grand Valley?

  • Faculty who consult on real business issues are experts in all areas of business and have strong academic credentials.
  • Current technology is integrated into courses, including enterprise resource planning.
  • Internships allow you to earn money while getting valuable business experience. They are set up to relate to your field of study and are scheduled around your classes.
  • Professional networking opportunities with business leaders and the Small Business Technology Development Center.
  • A campus in the heart of an exciting business environment.
  • Smaller class sizes allow you and faculty to interact.
  • Study abroad opportunities prepare you for a global society by allowing you to live within another culture and meet students from around the world. Our study abroad programs are established in more than 34 countries and can be customized to meet your needs and interests.

Helpful Links

For More Information

Seidman College of Business
50 Front Avenue SW
(616) 331-7500

Admissions Office

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

Format: Face To Face


Students study a variety of topics, including:

  • Accounting
  • Administrative policy
  • Economics
  • Finance
  • Marketing
  • Management
  • Entrepreneurship
  • Family business

Career Options

Students may work in one of the more than 90% of all businesses that have fewer than 25 employees. Such businesses employ about half of the nations workforce. Organizations require generalists who can tackle a variety of responsibilities.


“Internships are ideal for career exploration and development during your college tenure. Being a student who has pursued an internship shows that you have initiative and have taken advantage of professional development opportunities outside the classroom.”