Skip to main content


Bachelor of Business Administration (B.B.A.)

Undergraduate Certificate

The entrepreneurship major is designed to provide students with 21st century skills, including creativity, critical thinking, communication, and collaboration, within real-world settings. Students will learn to identify opportunities, solve targeted customers' problems, build business strategies, test and validate assumptions, locate funding, execute their plan(s), and launch a new venture.

Program Overview

Through a series of courses that emphasize hands-on, experiential learning, students will develop the knowledge and skills that will serve as a springboard for students who wish to start, run, or grow their own personal or family-owned business. Students who pursue the entrepreneurship major are required to complete a second Seidman College of Business major in a functional discipline. Functional disciplines include accounting, economics, finance, general management, human resources management, marketing, operations management, and supply chain management.


Majors study a variety of topics, including:

  • Business modeling
  • Community consulting
  • Creativity
  • Feasibility analysis
  • Funding sources
  • New product development
  • New venture launch
  • Pitch deck development

Career Options

Entrepreneurship majors will find careers such as:

  • New product or new business development
  • Product or brand manager
  • Business owner or operator
  • Economic developer

Why Study Entrepreneurship at Grand Valley?

  • Grand Valley is a major player within the Michigan entrepreneurial ecosystem.
  • The Grand Valley Chapter Collegiate Entrepreneur Organization is an award-winning group of entrepreneurs.
  • You will get encouragement and support from our Entrepreneur in Residence and local entrepreneurial organizations, such as Grand Angels and StartGarden.
  • You will have access to numerous business plan and pitch competitions to gain support and interest in your ideas, as well as to earn money for your new venture.

For More Information

Seidman College of Business


“The entrepreneurship resources and classes at Grand Valley have provided me with incredible opportunities. I have learned not only how to start a company, but how to make it successful in the long term.”


View all Academic Programs offered by Grand Valley State University