Employers want people who understand the essentials of how a business operates. A certificate in business fundamentals from Grand Valley State University develops these skills, enhancing your major degree of study and preparing you for your future career.

Employers want people who understand the essentials of how a business operates. A certificate in business fundamentals from Grand Valley State University develops these skills, enhancing your major degree of study and preparing you for your future career.

Students who pursue a Bachelor of Business Administration in marketing will learn the activity and process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at-large.