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x remove English to Speakers of Other Languages (ESOL) Graduate Certificate x remove Marketing, B.B.A.
Credits Required
24
120
Format
Face To Face
Location

Classes are a combination of online and in-seat on the Robert C. Pew Grand Rapids Campus. Online option for those living outside the region.

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All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

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Coursework

The certificate requires 24 credit hours and covers topics such as language development, linguistic features, assessment, Michigan EL guidelines, aspects of social and emotional learning, instruction, race, class, and research methodology. The program is offered in a hybrid or online format. Please visit gvsu.edu/catalog for course details and descriptions.

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Students study a variety of topics preparing them for a variety of careers, including:

  • Distribution/logistics
  • Sales/sales management
  • Sports marketing
  • Multinational marketing
  • Advertising/promotion
  • Digital marketing
  • Marketing research/analytics
  • Branding
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Career Options

With the certificate or endorsement delivered by the Michigan Department of Education you can teach:

  • K-12 students (ESL and native speakers of English)
  • Overseas
  • Community based literacy programs
  • English programs for colleges or universities
  • Any setting where English is learned as an additional language
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Seidman marketing grads are employed at companies such as:

  • Amway
  • Gordon Foods
  • Grand Rapids Griffins
  • 3M Corporation
  • Google
  • Fifth Wheel Freight (FWF)
  • Techtronic Industries, Inc. (TTI)
  • Meijer
  • Steelcase
  • Corewell Health
  • Stryker
  • Fastenal
  • Federated Insurance

For more information, visit gvsu.edu/marketing/.

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Application Deadline
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Skills Employers Want
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The B.B.A. in Marketing at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings.

  • Marketing Strategy
  • Social Media Marketing
  • Sales
  • Leadership
  • Customer Service
  • Time Management
  • Market Research
  • Management
  • Merchandising

Source: EMSI, 2020

 

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