Events » Culture & Coffee: Navigating Germany

Located in northern central Europe, Germany shares its borders with nine European countries and, is positioned in the middle of one of the world’s most active trading zones. It is involved in numerous free trade agreements and economic unions such the EU (European Union), EFTA (European Free Trade Association), CEFTA (Central European Free Trade Agreement), CISFTA (Commonwealth of Independent States) and the Schengen area. The country is the third largest export economy in the world, with its automotive industry alone generating $151.9 billion of exports in 2016, consisting of 21.8% of total car exports worldwide. Doing business in this political and cultural center of Europe may include some challenges for U.S. companies, but it also provides exposure to vast international market opportunities.

Join GVSU’s Van Andel Global Trade Center as we kick off the 2018 Culture & Coffee series! Culture & Coffee: Navigating Germany will cover how-tos and best practices for doing business abroad, as well as, cultural nuances business professionals may face while traveling or receiving guests/clients from Germany. Fresh coffee and breakfast will be served during each session as VAGTC believes some of the best conversations take place over a good cup of coffee!

Topics of discussion will include, but are not limited to:

  • Business Meetings
  • Gift Giving
  • Communication
  • Business Attire
  • Negotiating Tactics

Visit Our Series Sponsors: Creative Studio Promotions  & Schuil Coffee


Friday, February 23, 2018
8:00 AM - 10:00 AM

Grand Rapids, MI 49504

Non-Member Price

Member Price