How to Promote Your Event

Where do I start?

The Office of Student Life is here to make your event the best it can be! Your student organization's event can reach every corner of Laker Nation, and beyond, by using some of these methods to promote your event.

Posters and pluggers printed by the promotions office.
The grand valley logo on a student's cell phone.
Non-profit and student organizations tabling outside of Kirkhof Center.

At least 4 weeks before your event

What can I do?

Do I have to pay?

Post the event on the LakerLink Events Calendar:

Add to the LakerLink Events Calendar with complete details (description, time, location, URL, contact info, graphics). Remember, the more information you fill out, the better your event will look!


Apply for funding through Student Senate:

Did you know that you can get funding to promote your event through the Student Life Fund? Funding must be requested from Student Senate at least 4 weeks in advance of planned promotion. Check the Student Organization Support website for guidelines and a walkthrough of the funding process.


Use the Promotions Office's design and print services:

Submit a service request for Promotions Office services. Standard packages require two weeks lead time.

Posters* - Can be put on Posting Boards around campus.

Pluggers* - great for handing to students on-the-go, or for tabling.

Banners* - hang in Kirkhof for the entire campus community to see.

Laker Hub* - get your message across campus on the GVSU cable network.

More - Shirts, tablecloths, stickers, and more can be ordered through Promo.

*Can be covered by funding from Student Senate

Yes, but many items can be covered by Student Senate funding.

Reserve tabling space:

Contact Event Services to make a reservation for tabling in Kirkhof no more than 30 days before your event and get some face time with potential event attendees!


3 weeks before your event:

What can I do?

Do I have to pay?

Share details with the Student Life Marketing team:

Fill out the “Promote Your Event” form about your event at least 2 weeks before you want us to start promoting. We need time to plan newsletter and social content.


Send an email blast:

If you have a list of email subscribers, send them an email about your event including the time and place.


Promote on social media:

Make an event on Facebook and let your followers know your plans! If you don’t spread the word, who will? Be sure to post a few times on all your social channels in the week or two leading up to your event and include the date, time and place in each post. To make your content more engaging add a picture, gif, or video.


1-2 weeks before your event:

What can I do?

Do I have to pay?

Chalking on campus:

Chalking is a great option for your event, check the Posting Guidelines to see where you can chalk on campus!


Share with faculty and staff:

Share your event with faculty and staff in related departments to your programming area to see if they’ll spread the word with their students.


Word of mouth:

Have your members invite their friends, speak to their classes, and talk to anyone who will listen about your organization's event!


Page last modified October 23, 2019