FRIC Internal Grants Recipients

First Name
Ji

Last Name
Qi

Department
Marketing

Project Title
Enhancing Customer Engagement through Frontline Employee Brand Psychology and Customer-Driven Proactive Behaviors

Conference/Publication
2024 Frontiers in Service Conference

Grant Type
Dissemination Grant

Grant Cycle/Year
2023-2024

Funds Awarded
600.00

College
Seidman College of Business

College Acronym
SCOB

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