FRIC Internal Grants Recipients

First Name
Kevin

Last Name
Lehnert

Department
Marketing Department

Project Title
EXPLORING ADVERTISING CREATIVITY AND INTERFERENCE: CAN CREATIVE ADS CUT THROUGH THE NOISE?

Conference/Publication
Academy of Marketing Science - 2020 AMS Conference

Grant Type
Dissemination Grant

Grant Cycle/Year
2019-2020

Funds Awarded
600.00

College
Seidman College of Business

College Acronym
SCOB

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