Business, Data, and Project Management Programs
Grand Valley State University offers practical, non-credit programs designed to help working professionals strengthen their skills in business analytics, digital marketing, project management, and applied technology. Programs emphasize workplace relevance, flexible learning, and professional development.
Explore the Programs
Explore non-credit learning opportunities designed for working professionals and career changers. Program formats, schedules, registration requirements, and credentials vary by offering. Select a program to learn more.
Business Analytics Certificate
10 weeks, online, self-paced with optional live sessions (Russell Fund eligible)
Business Analytics is a 10-week online certificate course designed to build practical, job-relevant analytics skills using SQL, Tableau, Microsoft Excel, and AI-powered techniques. Learners develop the ability to source, prepare, query, analyze, visualize, and communicate data to support stronger business decisions.
Digital Marketing Certificate
10 weeks, online, self-paced with optional live sessions (Russell Fund eligible)
Digital Marketing is a 10-week online certificate course designed to build practical, job-relevant skills across digital marketing while integrating AI-powered tools and techniques. Learners develop capabilities in digital strategy, search, web analytics, email, social media, content, paid media, and marketing automation.
Digital Project Management Certificate
10 weeks, Online, self-paced with optional live sessions (Russell Fund eligible)
Digital Marketing is a 10-week online certificate course designed to build practical, job-relevant skills across digital marketing while integrating AI-powered tools and techniques. Learners develop capabilities in digital strategy, search, web analytics, email, social media, content, paid media, and marketing automation.
Financial Planners (CFP)
The Seidman Financial Planning Certificate Program (SFPC) is a non-credit program that fulfills a growing demand among financial planning professionals for the CERTIFIED FINANCIAL PLANNER or CFP® certification. Those who successfully complete this CFP Board-Registered Program will be qualified to sit for the CFP® Certification Examination.
Built for Career Changers and Career Climbers
You might be moving into a data or analytics role and want to develop and demonstrate relevant professional skills. Or maybe you're already doing the marketing or project work day to day and want to formalize what you know. Either way, you're probably comparing university-based programs with online course platforms and other providers.
Which Program Is Right for You?
Compare the four programs at a glance. Every row links to that program's page for exact pricing, dates, and registration.
|
Program |
Best For |
Credential |
|---|---|---|
|
Professionals moving into, or formalizing, an analytics role |
Certificate |
|
|
Professionals adding, or formalizing, digital marketing skills |
Certificate |
|
|
Professionals who lead or deliver projects and want formal PM training |
Certificate |
What These Programs Cost and How Long They Take
Program costs, duration, schedules, and registration options vary by offering. Visit the individual program pages for current details, including available financial assistance or employer-sponsored enrollment opportunities.
A University Behind Every Credential
Grand Valley State University's Professional and Continuing Education connects university expertise with practical learning opportunities for working professionals.
Programs may be developed and delivered in collaboration with GVSU faculty, experienced industry practitioners, and selected educational partners.
Our focus is on relevant skills, flexible learning options, and practical applications that support career development and workplace needs.
Depending on the program, participants may earn a certificate of completion, prepare for an industry-recognized certification, or receive other documentation of professional learning. Specific credentials and issuing organizations are identified on individual program pages.
Analytics and Project Skills for Your Whole Team
GVSU Professional and Continuing Education works with employers to explore training opportunities in business analytics, digital marketing, project management, and applied technology. Depending on organizational needs and program availability, options may include group enrollment, private cohorts, and customized workforce training.
Common Questions
Registration is open enrollment with no application — register directly on each program's page, or through the partner registration page where noted.
Prerequisites vary by program. Each program page lists exactly what's required, if anything, before you register.
It depends on the program — each program page states its format.
No. These are non-credit programs: they verify a specific skill but don't appear on an academic transcript or count toward a degree.
Cost is listed on each program's page.
Not Sure Where to Start?
Not sure which program fits, or still weighing GVSU against another provider? Talk with an advisor who can help match a program to your goals.