Certification Descriptions

Closing the Technical Skills Gap

Employers can select from a variety of Certificate Programs for students to complete during Talent Link

Applied Data Analytics

The undergraduate certificate program in applied data analytics at Grand Valley State University focuses on understanding how to interpret, use, and apply data and statistics in the workplace.
Learn more about the Applied Analytics Certificate

Project Management

The project management certificate at Grand Valley State University integrates industry-proven project management practices with Agile principles. Students work in small teams to effectively initiate, plan, execute, control, and bring closure to real-world projects using MS Project and other enterprise project management software.
Learn more about the Project Management Certificate

Business Fundamentals

Employers want people who understand the essentials of how a business operates. A certificate in business fundamentals from Grand Valley State University develops these skills, enhancing your major degree of study and preparing you for your future career.
Learn more about the Business Fundamentals Certificate

Real Estate (Asset Management)

Foundational knowledge related to real estate development, appraisal, sales agency, property management, loan origination, credit analysis, investment analysis, financial consultancy, portfolio management, city government, title examination, location analysis, etc. It would also find application in areas such as resource management, facilities planning, and construction management.

Learn more about the Real Estate Certificate

Digital Media

Marketing and communication need to adapt as technology and culture rapidly evolve. This certification provides a comprehensive understanding of marketing, digital marketing, and how to operate and utilize various relevant tools. Students and employers can select two different tracks - content or strategy - based on their interests and needs. Learn more about the Digital Media Certificate

Technical Sales

Businesses have an increased need for professionals with sales skills; highly technical or intricate products and services require advanced industry and product knowledge. The technical sales badge will focus on individual and group selling simulations, managing customer relationships, and learning to apply technical language and knowledge in the sales process. It is designed for Seidman College of Business (SCB) students and those who have an interest in sales, including engineering, STEM, and adult professionals. 
Learn more about the Technical Sales Certificate

Want To Learn More?

Talk with your academic advisor or schedule an appointment with the Talent Link Program Specialist to discover if the Laker Accelerated Talent Link Program is right for you. 

 

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Page last modified May 6, 2025