Institutional Marketing is a service unit under the University Relations Division.

Our mission is to provide tools and services that inspire and enable faculty members, staff members,  students, and alumni to enhance the image and visibility of the university.

Our vision is to provide the university's faculty, staff, and students with research-based messaging that creates pride and allows them to tell authentic stories about Grand Valley that enhance its image and reputation. To provide the university's constituencies with a truthful image of Grand Valley's commitment to empower learners in their pursuits, professions, and purpose.

Institutional Marketing adheres to the core values outlined in the university strategic plan in making decisions and setting goals: Innovation, Integrity, International Perspectives, Inquiry, and Inclusive and Equitable Community.

We provide resources for university departments to help communicate our key messages and strengthen the university's image.

• Integrated marketing planning
• Website design and development
• Branding and identity
• Publications and visual materials
• Image/awareness and recruitment advertising

If you would like assistance with marketing planning or support, please contact Institutional Marketing at (616) 331-2525. 

Student organizations should contact Grand Valley's Promotions Office.

For media relations, photography, videography, or social media consultation, contact University Communications.