Writing Standards

Apply the writing standards found here to all university publications.

If you can't find what you're looking for, please consult the Associated Press Stylebook and/or contact Institutional Marketing at [email protected] or (616) 331-2525.

For questions concerning donor-named spaces or programs, please contact University Development at (616) 331-6000.

Numbers

General

Eastern Time/ET

Grand Valley campuses are all on Eastern Time. Do not specify Eastern Standard Time or Eastern Daylight Time. (When visiting Grand Valley, remember that the university is on Eastern Time.) May be abbreviated as ET. (The event will take place in California at 10 a.m. (1 p.m. ET).)
time

6:30 p.m. or 7 p.m. Not 7:00 or 7pm or 7 PM.

General

Eastern Time/ET

Grand Valley campuses are all on Eastern Time. Do not specify Eastern Standard Time or Eastern Daylight Time. (When visiting Grand Valley, remember that the university is on Eastern Time.) May be abbreviated as ET. (The event will take place in California at 10 a.m. (1 p.m. ET).)

Proper Names

Laker for a Lifetime - Capitalize as Laker for a Lifetime in headline and body copy use when referring to the initiative promoting the idea that students continue to share their Laker Effect long after graduation—continually using their skills, training, and critical and creative thinking to positively impact the world around them in both personal and professional pursuits.

Laker for a Lifetime is the proper name of a university program. Always capitalize Laker and Lifetime.

General