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Session 1
1:50 - 2:35 pm
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Top Consumer Trends: The Next Normal
A global viewpoint of changing consumer behaviors
and the implications for business growth.
Speaker:
Brianna Peterson, Consulting Practice Manager - Euromonitor
Resources:
- Click here to download the slide presentation
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Doing Business in the European Union
Must-know EU market engagement strategies and effects of world affairs
on U.S. to EU business relations.
Panelists:
Arnd Herwig, Vice President of Development - Brose North America, Inc
Kevin Loe, Director of Customer Engagement - Redi-Rock International
Adam Madigan, EVP - Global Sales & Marketing - BISSELL
Moderator: Alyssa Tracey, Director of International Trade - Michigan Economic Development Corporation
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*Global Supply Chain: 2022 & Beyond
Supply chain trends and changes businesses need to be
aware of going forward for optimal business practice.
Panelists:
Crystal Feasby, Director of Global Logistics - by Haworth Inc.
Matt Flenar, Transportation Manager - Gentex
Paul Jarzombek, President & CEO - LR International,
Moderator: Sonja Johnson, Executive Director - GVSU's Van Andel Global Trade Center
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Session 2
2:45 - 3:30 pm
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Mitigating Supply Chain Risks & Challenges
Methods for identifying and handling risks and potential
hurdles in the supply chain process.
Panelists:
Stacy Calcatera, Director of Supply Management, North America - Steelcase
Rachael Acker, Logistics Director - Wolverine WorldWide
Moderator: Les Brand, Chief Executive Officer - Supply Chain Solutions, LLC (SCS)
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China: Market Update & Strategies
Discussion on the current challenges and opportunities facing US companies
that operate in or sell to China.
Panelists:
Scott Chamberlain, Global Supply Chain Manager - Gentex Corporation
Jim Bos, Vice President of Global Procurement - Yanfeng Automotive Interiors
Zhiguo Du, Senior Attorney - Miller Canfield
Tim Liang, Managing Director - AlphaMax Advisors LLC
Moderator: Kendra Kuo, Director - U.S. Commercial Service
Resources - Click on the links below to download
- US-China Business Council Member Survey
- USTR Reinstates Certain Exclusions from Section 301 China Tariffs
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*How to Reengage With Customers Post-Pandemic
Consumer trends, ideals, and other habits that emerged post-pandemic
that are essential to establish for customer re-engagement and how to use
them to your advantage.
Panelists:
Gary Brinkmann, Managing Director - Sebright Products, International Division
Bob Lytkowski, Vice President of Sales and Marketing - B&P Littleford
Mark Becker, Director of International Supply - Cherry Central Cooperative
Moderator: Jennifer Moll, Director - U.S. Commercial Service
Resource - Click on the link below to download
- WGR Gap Analysis Promo Flyer
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Session 3
3:40 - 4:25 pm
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Enhancing Global Reach Through Digital Marketing
Best practices on developing an effective international digital strategy
and avoiding common pitfalls.
Panelists:
Cory Steuben, President - Munro & Associates
Joelle Williams, Director of the International Student Program - Grand Rapids Christian Schools
Andrew Lawlor, Export Growth Manager - IBT Online
Moderator: Darren Srebnick, Director - U.S. Commercial Service
Resource - Click on the link below to download
- WGR Gap Analysis Promo Flyer
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Free Trade Agreements (FTAs)
Opportunities and resources for growing your
business with FTA partner countries.
Panelists:
Christine Brown, Director of Trade Policy - Small Business Administration’s Office of International Trade
Victoria Satterlee, Global Manager of Trade Compliance and Logistics - GHSP
Moderator: Paul Vandevert, Founder - Vandevert Trade Law PLC
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*Top Consumer Trends: The Next Normal
A global viewpoint of changing consumer behaviors and
the implications for business growth.
Speaker:
Brianna Peterson, Consulting Practice Manager - Euromonitor
Resources: Slides for this presentation will be made available following the event!
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