Course Offerings

  • MKT 300 - Fundamentals of Marketing for Non-Business Majors
  • MKT 350 - Marketing Management
  • MKT 351 - Consumer Behavior
  • MKT 352 - Marketing Research
  • MKT 353 - Marketing Negotiations
  • MKT 354 - Distribution Institutions and Logistics
  • MKT 355 - International Logistics.
  • MKT 356 - Professional Selling
  • MKT 357 - Retailing  
  • MKT 358 - Advertising and Marketing Communications.
  • MKT 359 - Multinational Marketing
  • MKT 360 - Marketing on the Internet.
  • MKT 361 - Sports Marketing
  • MKT 365 - GIS For Business and Economic Decision Making
  • MKT 369 - Creativity in a Cubicle Environment
  • MKT 370 - New Product Development
  • MKT 375 - Marketing Ethics
  • MKT 380 - Selected Topics in Marketing
  • MKT 425 - Brand Management.
  • MKT 451 - Marketing Strategy
  • MKT 452 - Marketing Analytics 
  • MKT 456 - Sales Management.
  • MKT 457 - Logistics and Transportation
  • MKT 490 - Marketing Internship
  • MKT 499 - Independent Research

GVSU Course Catalog

Contact Information:
Seidman Undergraduate Programs
(616) 331-7500
go2gvbiz@gvsu.edu