Center for Adult and Continuing Studies

Throughout the course, participants complete hands-on Playbook projects that apply AI directly to marketing work, including competitive analysis, creative development, campaign optimization, and workflow automation. The course combines flexible, on-demand learning with optional weekly live sessions led by experienced marketing and AI practitioners.

• Identify high-impact AI opportunities aligned with marketing goals, business priorities, and measurable return.
• Use AI to analyze performance data, competitor activity, and messaging patterns to generate credible, actionable insights.
• Create and refine on-brand written and visual marketing assets using advanced AI prompting techniques.
• Translate AI-supported analysis into clear campaign optimization recommendations and stakeholder-ready narratives.
• Build lightweight AI automations that improve marketing efficiency while applying appropriate human oversight and responsible-use guardrails.