The Department of Hospitality and Tourism Management hopes a video it conceived can help spur students toward an industry that was among the hardest hit during the lockdown stages of the pandemic.
The department partnered with the Detroit Metro Convention & Visitors Bureau and its VisitDetroit.com campaign to showcase the industry’s resiliency through the pandemic and focus on the tremendous growth awaiting it, said Patty Janes, professor of HTM marketing and research.
“We called the branding concept, ‘There’s Never Been a Better Time,’ because that’s how we feel,” said Janes. “It is true. There is no better time to be in this industry. It’s repurposed. It’s growing. People realize it’s more important to them than ever.”
Janes and Kristen Jack, HTM program director and assistant professor, were on hand with HTM students in Detroit for the video’s premiere during the Pure Michigan Governor’s Conference on Tourism in November.