Interactive map aimed at prospective students

October 29, 2024 (Volume 48, Number 5)
Article by Nick Viau

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An interactive map makes it easier for visitors to plan tours and routes on the Health, Grand Rapids or Allendale campuses.

A new, interactive map with robust wayfinding capabilities will help prospective students and visitors navigate campus.

From Concept 3D, the map is mobile-friendly. Map content is managed by Nick Viau, marketing and branding content manager for University Marketing. Campus collaborators include Parking Services, Student Accessibility Resources, Admissions, Conferences and Event Services, and Athletics.

The map allows prospective students to explore campus from home and then use the platform as a wayfinding tool to help find parking, take a self-guided tour or find a location to grab coffee or snacks.

The map is also a useful tool for event promotion for both internal and external GVSU audiences. The smart-sharing functionality allows users to zoom in on campus areas, highlight the information they want to share and preserve the results via a hyperlink and optional QR code to send to visitors.

Improvements to the map are ongoing and will include a calendar feature and virtual tour element with panoramic video.

— Nick Viau is the marketing and branding content manager for University Marketing.

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