FOBI Education
FOBI offers a comprehensive range of education opportunities that translate research and practice into learning for students, executives, and the broader family business community. These include an undergraduate course dedicated to family enterprise, tailor-made executive education for companies and organizations, coaching for a student team representing Seidman in an international case competition, and periodic seminars that open FOBI's scholarship to family business leaders in West Michigan. Across all four, participants engage directly with real family businesses, through case analysis, faculty and visiting-scholar expertise, and dialogue with family business leaders, to build practical tools for navigating ownership, governance, and continuity.
Undergraduate Course: Family Business (MGT 437)
Offered every year, this course explains the intricate connections between management, ownership, and family that define family enterprises, helping students identify the challenges these firms face and the paths available for creating value across generations. Delivered as an interactive, case-driven course, it pairs weekly readings and frameworks with real-life family business cases and guest speakers, and asks student teams to apply what they learn directly to a family business of their choosing over the course of the semester.
Name: Family Business
Course Number: MGT 437
Time: Fall 2027
For more information, please contact Ana Gonzalez: [email protected]
Executive Education
FOBI designs tailor-made executive education programs for the company or organization that engages us. We start by sitting down with the organization to understand its needs and together set the goals the program should achieve. From there, we design a hands-on program that leaves participants with evidence-based knowledge, a concrete to-do list, and the energy to start working on their issues at their own family businesses.
For more information, contact Professor Ana Gonzalez at [email protected].
Building a Board
Equips family business leaders to build and sustain effective boards within a family governance framework, covering director roles, selection criteria, and board dynamics through applied exercises, including a board meeting role-play. Participants leave with clear priorities for their own boards. (March 2026)
Employment and Compensation Policies
Prepares participants to design fair, competitive compensation and employment systems that support governance and long-term continuity, covering base pay, incentives, benefits, and performance triggers. Participants leave with practical priorities for their own compensation policy. (August 2026)
SG-FECC Coaching
Each year, FOBI selects and coaches a new team of committed Seidman students to represent GVSU at the Schlesinger Global Family Enterprise Case Competition (SG-FECC), hosted annually by the University of Vermont's Grossman School of Business. Open to students willing to learn and work hard, participation is optional and can count toward four years of elective credit. Seidman's teams won the competition in 2024 and placed second in 2026.
For more information, contact Professor Chandresh Baid at [email protected].
Family Business Community Seminars
FOBI periodically brings top-notch scholars to Grand Rapids to share what they study and know with the region's family business community, with no other agenda than for the community to learn.
Entrepreneurial and Family Business Ecosystem: The Case of Sharjah in the UAE, Rodrigo Basco (American University of Sharjah)
A look at how Sharjah transformed into a vibrant entrepreneurial hub after the 2008 financial crisis, drawing on interviews, focus groups, and survey data to explain how an entrepreneurial ecosystem emerges and evolves, and what lessons it holds for policymakers, scholars, and entrepreneurs here.
Leading or Following? How Family Businesses Navigate Technological Transformation, Evelyn Micelotta (University of Vermont)
An exploration of how family firms are engaging with AI and other disruptive technology, examining the tension between preserving family control and pursuing innovation, and what that means for family businesses thinking about adopting AI, with the Family Business Alliance.