Advertising Agency Experience
Megan
Experience Information
Employer: DigitasLBi
Job Title: Project Management
Major: Advertising & Public Relations
Received Credit: Yes
Paid: Yes
Abroad: No
Description of the Organization
DigitasLBi is a global marketing and technology agency. It is a part of the Publicis Group. It has offices in North America, Europe, Asia, Middle East & Africa.
Description of the Tasks/Projects Completed
I worked in the Detroit office where I worked closely on kicking off and managing Buick projects, prepared image assets and copy documents for GMC and Buick websites, and researched/generated ideas for a Goodyear case study.
Skills/Knowledge Gained Through The Experience
I learned to manage my time, as well as others. My organizational skills deeply improved as well as my presentation skills.
Favorite Part of the Experience
My favorite part of my internship experience was working closely with a group of interns from the Boston office to pull off a case study on Goodyear. We traveled to Boston towards the end of the internship to present and experience the headquarters.
How the Experience Influenced Future Career Goals
This experience has made me very determined to strive for the best.