Marketing intern

Shaun

Marketing intern

Experience Information

Employer: GVSU Athletics
Job Title: Marketing Intern
Major: Sport Management
Received Credit: Yes
Paid: Yes
Abroad: No

Description of the Organization

GVSU athletics is a Division II athletic department in charge of overseeing 20 varsity sports. The organization is comprised of a large staff and many departments in charge of various tasks such as marketing, ticketing, game-ops, corporate partnerships, communications, broadcasting, social media, athletic training, etc..

Description of the Tasks/Projects Completed

I've performed various tasks including -Set up and tear down of marketing assets -Executed in-game promotions -In charge of videoboard or music during event -Created run of show scripts -Sponsorship fulfillment -On-campus marketing promotions -Inventoried marketing assets

Skills/Knowledge Gained Through The Experience

I've learned that Division 2 athletics can be chaotic yet rewarding. There's a lot of moving pieces and you need to be prepared to make adjustments on the fly. Because of this my communication, teamwork, and leadership skills have increased significantly.

Favorite Part of the Experience

My favorite part of my internship experience was working as a team with my coworkers to bring joy to the community. Simple things like shooting t-shirts to fans, doing in-game promotions, giving kids free giveaway items, all were deeply rewarding experiences because I felt like I was helping people.

How the Experience Influenced Future Career Goals

It has influenced my career goals by cementing the fact that I want to be in this industry. I want to be a great sports marketer and bring people together through sports.

Internship Format

In Person

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