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2019-2020 Undergraduate & Graduate Catalog


Bachelor of Arts or Bachelor of Science in Advertising and Public Relations

The School of Communications core, B.A./B.S. degree requirements, and emphasis requirements total 57 credits.

Requirements for a Major in Advertising and Public Relations

B.A./B.S. Degree Requirements (credits: 9)

All undergraduate programs in the School of Communications offer both the B.A. degree and the B.S. degree. All students selecting majors in the School of Communications must choose either the B.A. or B.S. degree requirement that is intended for a particular undergraduate program.

B.A. Degree Requirements

The B.A. degree requires a third semester proficiency in a foreign language of the student's choice.

B.S. Degree Requirements

School of Communications Core (credits: 9)

All students majoring in the School of Communications must complete the following core courses, for a total of nine credits:

Advertising Emphasis (core + electives + Capstone = 39 credits)

Advertising Core (credits: 30)

Electives (credits: 6 minimum)

With advisor approval, select a minimum of two courses at the 200 level or above that complement your studies in advertising and public relations. Courses may be from other departments. See list of suggested electives on the advertising and public relations major advising information at www.gvsu.edu/soc/advertising-public-relations-major-47.htm.

Capstone (credits: 3)

Public Relations Emphasis (core + electives + Capstone = 39 credits)

Public Relations Core Credits: 30

Electives (credits: 6 Minimum)

With advisor approval, select a minimum of two courses at the 200-level or above that complement your studies in advertising and public relations. Courses may be from other departments. See list of suggested electives on the advertising and public relations major advising information at www.gvsu.edu/soc/advertising-public-relations-major-47.htm.

Capstone (credits: 3)

Advertising and Public Relations Program Description

Click here for the program description.



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