Institutional Marketing is a service unit under the University Relations Division. Our mission is to serve Grand Valley State University by providing tools to enhance the image and visibility of the university.
Allowing Institutional Marketing to handle a communications project for your university department is beneficial in several ways:
One of the responsibilities of Institutional Marketing is to provide tools to enhance the image and visibility of the university. We do this through integrated marketing, meaning everyone throughout the university works together to convey clear messages about Grand Valley that underscore its mission, vision, values, and strategic goals in everything we say, do, and send.
Institutional Marketing conducts research to determine current perceptions and preferred characteristics and then determines what messages the university should communicate based on its missions, vision, values, and strategic goals. Communications plans are developed to deliver these messages and then evaluated to be sure the intended audiences are receiving the messages.
Institutional Marketing offers consulting services for designing and implementing departmental marketing plans that derive from the institutional integrated marketing plan.
Institutional Marketing oversees and funds marketing research that benefits the entire university.
The Web team in Institutional Marketing designs and develops the primary website for the university, as well as the content management system (CMS) that allows departments to easily maintain their websites for accessible user interaction on desktop and mobile devices. Learn about Grand Valley’s Web standards here.
Institutional Marketing also helps departments simplify complicated workflows by developing custom web applications. Examples include admissions applications, e-Benefits, seminar registration, and the online curriculum development system (Sail).
We also provide templates for and assistance with email newsletters, online forms, registration, and ecommerce.
Grand Valley's "brand" is our promise to our audiences based on the university's mission, vision, values, and strategic goals. Much research and discussion resulted in very defined messages about Grand Valley. Our trademarked logo is the symbol of our brand. The messages and the logo must be used consistently to strengthen our image. Find Grand Valley's messages and logo standards here.
We manage, design, and produce a full range of publications and visual materials including:
If you would like us to design a piece at no cost, please allow at least eight weeks. (You will be charged for printing.) All pieces should be sent to Institutional Marketing for review before they are printed. Please note that all apparel and novelty item vendors must be licensed through Learfield Licensing Partners.
See www.gvsu.edu/identity for details.
The university uses advertising for the purpose of enhancing its image, creating awareness, and promoting enrollment. Our current vehicles include print, Web, and direct mail, as well as outdoor tactics and social media.
If you would like us to create an advertisement at no cost, please allow two weeks. (You will be charged for placement costs.) All advertising should be sent to Institutional Marketing for review before it is printed or posted.