Institutional Marketing is a service unit under the University Relations Division. Our mission is to serve Grand Valley State University by providing tools to enhance the image and visibility of the university.
Allowing Institutional Marketing to handle a communications project for your department or organization is beneficial in several ways:
One of the responsibilities of Institutional Marketing is to provide tools to enhance the image and visibility of the university. We do this through research-based, integrated marketing, meaning everyone throughout the university works together to convey clear messages about Grand Valley that underscore its mission, vision, values, and strategic goals in everything we say, do, and send.
Institutional Marketing offers consulting services for designing and implementing departmental marketing plans that derive from the institutional integrated marketing plan.
Institutional Marketing oversees and funds marketing research that benefits the entire university.
Institutional Marketing designs and develops the primary website for the university. We have developed a content management system (CMS) that allows departments to easily maintain their websites. Learn about Grand Valley’s Web standards here.
Institutional Marketing can also help departmental processes migrate from paper-based to web-based. Paperless processes can be easier for the user, as well as for the department, and can be more cost-effective for the university.
We also provide assistance in creating email newsletters, online forms, registration, ecommerce, and social media strategy.
We manage, design, and produce a full range of publications and visual materials including:
If you would like us to design a piece at no cost, please allow at least eight weeks. (You will be charged for printing.) All pieces should be sent to Institutional Marketing for review before they are printed. Please note that all apparel and novelty item vendors must be licensed through the Licensing Resource Group (LRG).
The university uses advertising for the purpose of enhancing its image, creating awareness, and promoting enrollment. Our current vehicles include print, web, and direct mail, as well as outdoor tactics and social media.
If you would like us to create a print ad at no cost, please allow two weeks. (You will be charged for placement costs.) All advertising should be sent to Institutional Marketing for review before it is printed or posted.