11:30 - 12:00 pm

Registration & Networking

12:00 pm

Lunch Begins

Welcoming Remarks by World Trade Week Planning Committee Chair
Kendra Kuo, Director, U.S. Commercial Service Grand Rapids Office, International Trade Administration

12:30 - 12:45 pm

Welcome Address from World Trade Week Chair
Randy Thelen, President & CEO, The Right Place, Inc.

12:45 - 1:30 pm

Featured Luncheon Presenters:

Canadian Economic Update
Colin Bird, Canadian Consul General

World Economic Update
Brett McGee, International Economist, Office of Trade Negotiations and Analysis, International Trade Administration
Emma KurtzFreilich, International Economist, Office of Trade Policy and Analysis, International Trade Administration

1:30 - 1:50 pm

Networking Break

1:50 - 2:35 pm

Breakout Session 1
What’s New in Canada?
Target New Export Markets Using the Market Diversification Tool
Cyber Security and Data Management

2:35 pm - 2:45 pm

Networking Break

2:45 pm - 3:30 pm

Breakout Session 2
What’s New in Vietnam?
Leveraging EXIM and SBA to Grow International Sales
U.S. Supply Chain Diligence – Know your Supplier and Understand the risks.

3:30 pm - 3:40 pm

Networking Break

3:40 pm - 4:25 pm

Breakout Session 3
Preparing for Trade Shows and International Visits
Seven Most Common Mistakes – International Sale of Goods
Managing International Teams

4:30 pm - 7:00 pm

VIP Networking Reception